Hello! I’m finally back from Online Market World in San Francisco where I enjoyed another great event with some outstanding speakers in a very lively discussion about the benefits of PPC versus Organic search marketing. But today, I wanted to write about a common question I get from folks I talk to at shows as well as clients. And that question is, “Why did my Google Page Rank go down?”. (more…)
As I was putting together my presentation for OMS next week, I decided to do some research into some old patents for fun (which proves that although I am a heavy metal guitarist and supposed to be cool, I have no choice but to admit I have become an SEO geek..lol). I did some reading on Hilltop, Topic Sensitive Page Rank and a couple others. But one document that I found that I have not read before is called: “Page Rank – A Circuital Analysis“. I found this article to be very interesting because it provides some scientific basis for what I have always believed to be best practices based on the original Page Rank algorithm.
Here are the top 5: (more…)
It never ceases to amaze me as I read forums and listen to “experts” in SEO talk about how Page Rank isn’t important anymore. Yeah I know the standard line about “there are 100 different elements to the algo and PR is just one of em”. It makes me laugh a little I have to admit. And the reason is that Page Rank is still an important concept for any SEO to understand. And not because you should only chase links from high Page Rank sites. That’s the kind of old school thinking that gave Page Rank a bad name to begin with. But for those that think Page Rank is irrelevant. Let me clue you in on one simple fact. Google built a multi billion dollar search business on the basis of Page Rank. They have exclusive license to it until 2011. It’s the primary differentiator in the public view (think Wall Street) that separates there search engine from all the others. Yeah I know Google does a thousands and one things and that their technology and server clusters are state of the art and yada yada yada. But the biggest thing in search that Google is associated with is Page Rank. And it isn’t going anywhere anytime soon.
That’s why I was very interested in seeing this article about sculpting Page Rank which in my opinion, makes a ton of sense. Using the rel=nofollow tags to prevent page rank from (more…)
Ray "Catfish" Comstock is the Director of Search Engine Optimization at BusinessOnLine. He has more than 12 years' experience in the search marketing industry, specializing in organic search engine optimization and social media strategy. Ray has presented at numerous industry conferences, including Search Engine Strategies, Pubcon and the Online Marketing Summit. "Catfish" authors thought leadership papers and articles for industry publications including Search Engine Watch and the BusinessOnLine SEO Blog, which is syndicated through WebProNews.
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