Posts Tagged ‘Meta Tags’

Meta Descriptions Still Very Important for SEO

March 26th, 2008 by Ray "Catfish" Comstock

Today I was reading an outstanding article about Meta Descriptions by Barry Welford and I thought I would share a couple more thoughts I have on the subject. In Barry’s article he mentions about the importance that description tags play in creating the snippets that the search engines display in the SERPs (search engine results pages). And he elaborates on the importance of placing your most important keywords in the description because the snippets are drawn from the text surrounding those keywords in the Meta description. The other thing I thought was worth adding to this part of the conversation is that the (more…)

Google Experiement with Right Hand Column Results and Universal Search

December 13th, 2007 by Ray "Catfish" Comstock

Today on Google Blogoscoped, Philipp Lenssen illustrates a new Google experiment in which Google takes some of the universal search results that would normally be displayed in the main serps column and instead displays them on the right where you might normally see PPC ads. He makes a couple of interesting observations concerning the reasons that Google might have for doing this, most of which would economically benefit Google including increased interaction in the right column where PPC ads are typically shown and increasing Google’s opportunity to hand pick results based on economic considerations. I believe he refers to it as “allowing Google to try get away with (more…)

SearchEngineLand.com

December 6th, 2007 by Ray "Catfish" Comstock

One of my favorite sites for the latest news in SEO is www.searchengineland.com . The site is run by Danny Sullivan, formerly of SearchEngineStrategies.com (where incidentally I will be writing a column soon, stay tuned for details). But one of the things (or should I say some of the things) I have noticed about Search Engine Land lately is they don’t exactly correspond to what I would define as best practices with their own SEO. So I thought I would take a few moments to give some unsolicited advice to my friends at SearchEngineLand.com as if they were a client.

Here are my top 5: (more…)