BusinessOnLine Local Search Wednesday Series: Part 2

Step 2: Registering Your Business for Google Local Business Center

Last week, I began this series by stressing the importance of local keyword research. This week, let’s talk about how to use those local keywords when you add your business listing in Google Local Business Center.

Claiming your business listing in local search engines is one of the most crucial steps to take, in order for your company to appear on Google Maps results. Adding your business in Google Local Business Center (LBC) is like having your business indexed by Google, and your listing will be in the Google’s local business database to be used for geo-targeted queries. (more…)

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The Three Things You Can Do to Increase Offline Traffic: Part 1

You might have heard about local search as a buzz word, and wondered what it meant exactly or how it differs from traditional SEO in developing an online marketing strategy or an SEO implementation process. In this BusinessOnLine’s Local Search Wednesday series for the next 3 weeks, we will explore how users may experience local search, what it is & the three major steps in local search optimization.

First, let’s explore how users may experience local search features from certain types of keywords that trigger search engines to suspect the possibility of searchers’ intent to look for local (geo-specific) information. (more…)

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