Today at Pubcon I will be announcing a new keyword analysis, research and measurement tool from BusinessOnLine that is free and built simply using Excel. This search analytics tool can be used to baseline and understand the long tail keyword performance of your Web site. At SES in San Jose, I told people of the importance of understanding your long tail performance over time as another key indicator of the success of your SEO campaign. However at that time, I told people that it is virtually impossible to do this in most existing analytics platforms and that we use a proprietary tool to accomplish our long tail baselines and subsequent performance monitoring. Well after I said that I felt like I had let some people down by not giving them a solution to the problem. So for Pubcon 2009 here in Las Vegas, I wanted things to be different. So I had Ilya, the mad Russian scientist of BusinessOnLine who is an Excel expert, but together a simple tutorial on how to build an long tail keyword analysis tool for FREE 
So, here is the (more…)
