Keyword research is the foundation of search engine optimization. Understanding what words and phrases that people are using to search for your products and services and then optimizing your site to target those phrases is the essence of SEO. Typically keyword research is done at the beginning of the project and it drives the optimization efforts. But in order to maximize the success of your SEO campaign, it is very important to have a system in place to monitor the effectiveness of your keywords on an going basis and adjust your campaign accordingly.
The most important step in this process is to set up your analytics package so that you can track conversions on your site by referring keyword and differentiate between paid and organic traffic. Keyword phrases that have the best conversion rates should obviously be the number one priority of your SEO campaign. So identifying these keywords on an ongoing basis and integrating them into your optimization should be the cornerstone of your campaign. That’s why it is essential to have your analytics set up properly to (more…)
Released as beta a version to testers, Google Analytics can now tag certain events that happen on a page that are normally not tracked by default on many other analytics platforms. This is common on websites that use AJAX and Flash, which are two technologies based on the current trends will just see more and more of these technologies used. Thus there is a great demand for tracking the events on sites like these.
