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More Link Spam Examples in Google

Ray "Catfish" Comstock — Wed, 16 Feb 2011 21:12:24 +0000

The New York Times published an article near and dear to my heart over the weekend about JCPenny manipulating Google results as a result of paid links. Apparently it’s news to many people that this kind of activity is taking place. But to those of us who optimize Web sites using “white hat” tactics it is certainly no surprise as we investigate why our competitors out rank us. I thought I would share some of the other common techniques that cheating sites are effectively using to game the system. Hopefully this article will help Google and Bing develop better algorithmic solutions to these problems and hopefully it will educate consumers about what types of activities their SEO firms should avoid.

For today’s example, I will be looking at the Hot Tub industry where one of my clients has a significant interest and ranks well for many of the most sought after terms including “hot tub”, “hot tubs”, “spa” and “spas” as well as many other related permutations. And while my client enjoys significant rankings across these terms, based on their link equity, it is dishearting to have to explain to them why a site like http://www.choosehottubsdirect.com is competing with them for listings given their back link profile. Unlike JC Penny, ChooseHotTubsDirect is using a number of other link spam tactics to artificially inflate their Google rankings. Let’s take a look at some of the methods they’re using including blog comment spam, blog spam (splogs), and forum spam. They may also be doing paid links but I won’t be focusing on those in this article.

*Note that some of these links may have a nofollow tag on them and therefore do not count for SEO purposes. However, the amount of link spam pointing to this site shows a clear and consistent intent to manipulate search results.

Blog Comment Spam:

This was supposed to die with the advent of the nofollow tag, but obviously it isn’t instituted on all blog platforms. Here is an example of some of the URLs where you can find links purposely created to establish keyword focused links back to ChooseHotTubsDirect even though most of these sites are completely unrelated.

http://www.startupnorth.ca/2010/09/30/xx-tech-founders/
http://www.mathewingram.com/work/2008/09/05/jim-clark-in-a-hot-tub-in-italy-somewhere/
http://community.adn.com/alaska/node/114236
http://www.adamia.com/about/world-of-adamia/the-city-in-the-sky
http://www.rvbuyersguide.com/Articles/post/Tips-for-towing-an-RV-safely.aspx
http://www.chinaexpat.com/2009/03/05/dont-get-married-in-hui-an.html/
http://magblog.audubon.org/node/339
http://www.slashfilm.com/chevy-chase-joins-hot-tub-time-machine-considering-fletch-rebootsequel/

I have no problem with getting links by adding value to a conversation happening on a blog. But when the comment exists solely for the purpose of SEO, its spam.

Blog Spam (splog):

These are blogs designed only to create links for the purposes of SEO. There is no value to the end user and most of the time the content is garbage:

http://homengardengoods.com/hottubs-spa-hot-tub.html (borderline content at best)
http://www.british-columbia-listings.com/
http://www.alouc.com/2010/08/
http://iniciativaacceso.org/
http://www.miramesanorth.com/
http://www.j-leaguefans.com/experience-the-best-of-hot-tub.html
http://www.condecon.net/daily-routine/
http://eviant.co.cc/2010/03/a-guide-to-buying-hot-tubs
http://kklocaladmin.org/2010/07
http://netflixkddworkshop2008.info/2010/07
http://www.groupe-loft.com/very-good-way/
http://www.triton-shop.com/2010/04/17/buy-spa-hot-tubs-on-internet/
http://www.e-redes.org/?p=78
http://www.ptvr.net/2010/07/
http://kiksmedia.com/hot-tubs/
http://www.ytbconsultants.com/like-hot-water-bathing-in-hot-water-baths.html
http://www.kukonlomamokit.net/
http://www.directtohomeappliances.com/
http://hmgf-ugm.org/?paged=2
http://www.ezprotocols.com/massage/

There are plenty more of these in their backlink profile but after 20 I figured I had made my point. The majority of their backlinks seem to be of this type.

Again, guest writing blog articles that provide useful information to users is a good way to get links. Writing garbage and posting it on sites filled with garbage is not.

Forum Spam:

Similar to blog commenting spam but takes place in a forum:

http://www.aeva.asn.au/forums/forum_posts.asp?TID=892&PID=26104
http://www.hostingsindia.com/topic153.html
http://forums.sinsofasolarempire.com/376275
http://www.discussionsworld.com/forum_posts.asp?TID=23144
http://www.webmasterforumsonline.com/forum_posts.asp?TID=16223
http://forums.adobe.com/thread/594208
http://intgovforum.org/cms/discussionspace?func=view&catid=5&id=30
http://forums.zoho.com/topic/issue-with-zoho-mobile-on-nokia-e71
http://forums.registeredrep.com/forums/clients/google-boys
http://www.bigfishtackle.com/cgi-bin/gforum/gforum.cgi?post=564641
http://forum.bodybuildingpro.com/member.php?u=10761
http://www.honeymoonforums.com/showthread.php?t=6255
http://www.mytractorforum.com/showthread.php?t=113473
http://www.theopia.com/viewtopic.php?f=9&t=2295&start=0
http://www.webdesignchat.org/link-exchange/928-good-i-heard.html
http://www.swordfishingcentral.com/forum/showthread.php?t=13828
http://www.becomehealthynow.com/vblite/showthread.php?p=5252
http://www.mma-fighter.com/forum/viewtopic.php?t=28969
http://forums.joeuser.com/376275

Again, there is way more of this stuff in their profile but after 20 instances I think the point has been made.

Another interesting “black hat” tactic that I found is the use of clone sites which are essentially duplicate sites with different skins:

http://chooseportablespas.com/
http://chooseportablehottubs.com/

The funniest part about this whole thing is that one of the links that ChooseHotTubsDirect.com does have that is legitimate is their press release about the secret to their success. Apparently, it’s all thanks to their in-house, world class SEO Team:

http://www.prweb.com/releases/choose-direct/seo/prweb3199884.htm

Hopefully as search technology advances these techniques will become less effective. It’s really frustrating to explain to clients why their competitors are ranking well in the engines using cheap and underhanded link spam techniques. Especially when you are recommending much more costly link development campaigns that center on providing useful content to users and then marketing that content through relevant channels. I don’t envy Matt Cutts and his team at Google as they have an extraordinarily difficult job to do in hunting all of this stuff down. Hopefully this will help.

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Webmaster Tools: Google vs. Bing

David Lewallen — Tue, 14 Sep 2010 16:04:52 +0000

Both Google and Bing offer an area or “Tools” section for webmasters to monitor their site is performance in each of the respective search engines. The value in webmaster tools lies within the available data, and how you go about using it to make smarter decisions moving forward.

This chart is a high level comparison of what types of data you can expect to find as a webmaster in each search engine. This will greatly assist you when trying to understand what features you can leverage from the various Webmaster data sources. Below are some key takeaways from the comparison chart:

Search Queries
Google enhanced their Search Queries section in webmaster tools a few months back. Within this section you can log in and see what search queries your site is showing up in search results for, how many clicks you are getting for queries, what your click through rate is and even what your average rank is for that query.

Bing has also announced the release of new features including a search queries section but they are not showing your average position for each query, only your impressions, clicks and click through rates.

Links
Google provides you with a sample list of external pages that link to your site.

Bing has not yet included a links section; it will be interesting to see if Bing starts to incorporate some of Yahoo’s link data.

Geographic Target
From an International SEO standpoint, Google has given webmasters the ability to target a given URL to a specific country, which helps rankings in geographic specific data centers like www.Google.fr. Google also has a page speed area which actually offers suggestions on how to improve your site’s speed.

Comparison Synopsis
Google is supplying extremely beneficial data to webmasters and their tools section is starting to give the kind of data that will help webmasters and SEOs alike make great decisions for improving their site’s performance. The data we are now seeing is moving closer to Pay Per Click data, which is imperative to calculating the ROI of your campaigns. Bing, on the other hand, is a bit behind. Bing seems to be modeling their webmaster section after Google and I hope to see them continue to deepen the level of data we are seeing in the near future.

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Google Instant Doesn’t Change Much

Ray "Catfish" Comstock — Thu, 09 Sep 2010 17:52:40 +0000

Quick, there is a huge change at Google today! Sound the sirens, the SEO sky is falling! Er…wait, how exactly does this new Google Instant functionality change SEO? That’s what I was asking myself today as this big to do from Google was announced. Other than potentially decreasing the number of long tail searches as users may find something interesting as they type and don’t finish their initial thought before they click a result (and a potentially inflated number of PPC impressions), I don’t believe that Google’s new instant search changes much in the way of SEO best practices. The recent increased effect of localization has a much stronger implication. This is really a usability play by Google and probably after testing, resulted in a better user experience (and / or more ad revenue).

This article today from PC World seems to imply that somehow Google has changed the SEO landscape, and done so in dramatic fashion: http://www.pcworld.com/businesscenter/article/205055/google_instant_will_save_you_seconds_but_not_for_seo.html?tk=hp_new#addyours . But how do quicker search results change the need for authoritative content and links? They don’t. It’s like my friend Benj Arriola said yesterday, “it’s like auto suggest on steroids.” It may cause users to see more information before they click, which may mean that text snippets become that much more important in driving clicks, but this just reinforces current behavior.

The one thing I will say about the article in question is that no one does see the same results anymore. But this is already been the case for a while now because of personalization and localization having such a strong influence on search results. But the public is just now starting to understand this. It doesn’t really affect how we optimize with the exception of paying a lot more attention to localization and localized content and link strategies for key markets. However, that doesn’t have much to do with Google instant.

I think it’s exciting that Google keeps pushing the envelope for search. And certainly the “May Day” update had an impact on what the SEO process looks like. Not so much for Google Instant. Google Instant isn’t an algorithm change, it just helps you find things faster (in theory). And of course, that in itself is cool. It just doesn’t have that much affect on what we do as SEO practitioners.

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Will Google Copy Bing with Categories on the Side Bar?

Benj Arriola — Wed, 25 Nov 2009 20:29:04 +0000

Google Starts Trends

The early days of search pre-Google days were all about crowded interfaces with tons of things going on the page. This was when the main players in the space were Yahoo and Altavista, and those trying to keep up with the page were Excite, Hotbot, Lycos and other. Many of them started with categories displayed since most of these search engines really started as directories.

January 1997 screenshot of Yahoo taken by Ice House Designs

Every other search engine seemed to go into that direction. Categories make sense that it should help guide you drill down into what you are looking for. Then when Google comes out, it take a totally different approach and keeps it clean. Removes all types of categorization and uses the power of search. Google from the very beginning was banking on the fact that their search is sooo powerful, it is easy to drill down into what you are looking for by simply typing in your search query and that their results are so relevant, you do not need to drill down that deep.

Google Beta in 1999 - Screenshot by Chron Tech Blog.

Yahoo and Microsoft Copy Google

The minimalist, clean, simple interface has always worked with Google. Showing the robustness of their search engine algorithm more than anything else that many people really liked which is responsible for all of Google initial boost to success. So if that is the proper formula, they are probably doing something good, so Yahoo and Microsoft have briefly tried it out. Yahoo still has their clean version still up on http://search.yahoo.com.

Yahoo's Clean Search Interface

It was difficult finding old screenshots, and here is one of the older versions of Microsoft Live Search with the clean interface.

Old Microsoft Live Search with a simple clean interface. Screenshot saved by Guardian.co.uk.

Was Clusty First?

After some time, even if Yahoo and Microsoft made the Google looking search interfaces, it didn’t seem to work for them the same way it was working for Google since they never stuck to that interface. The default Yahoo.com screen is still busy as even. Microsoft kept MSN still busy, killed Live search and made Bing simply with a big random postcard at the back of it. Through the years everyone was also copying the standard search result layout. Where organic results were, and were sponsored listings are along with accompanying eyetracking heatmap data proving their effectiveness. Probably not many of you now about Clusty, I have no accurate data saying they were the first to do this, but as far as I remember, Clusty was the first I saw displaying search results with clusters, hence the name Clusty. These cluster were nothing but categories of the search results which can guide users to drill down on what they are really looking for.

Sample search results of Clusty showing it's search result categories.

Although drill downs were implemented in some way on Google, Yahoo and MSN as related searches and not really categories and were not highlighted on the sidebar. Today, Live Search and now Bing makes it a standard. They have been moving away from the minimalist search result interface and started integrating a lot in the search engine results. And as I have seen their presentations in various conferences, they back up their search results layout that has categories on the side with eye tracking heat map data and other user testing saying that these categories really help users get to what they are searching for. Are they right? Maybe, they could be. And it even reaches a point that Google might consider this as well. Right now there are tons of post talking about the preview of Google’s new search result interface showing a side bar. It does not seem to be categories, but just repositioning the Web, Images, Video, News, etc options from the top to the side. I first read about it here, hat tip to AJ Batac, but somehow I am not able to recreate this on my browsers. I search online about this and there are numerous post about it and I guess the post would not get this many if it didn’t work at all, but it supposed to look like this:

Google Search Result Interface with Sidebar. Screenshot by AJ Batac for The Web Shop.

Can you recreate the new Google sidebar search result layout? If you can what did you do? If you think this is a hoax, tell me about it also. Share your thoughts.

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Running Google Chrome on a Windows PC

Benj Arriola — Tue, 24 Nov 2009 00:32:54 +0000

Google Chromium OS

When Google Android OS for mobile phones appeared and also Google created the Chrome browser, even before they announced the coming of an operating system, many of us already guessed it, Google will come out with it’s own operating system. And after news after news from bloggers, finally Google Chrome OS came out.

Google Chrome OS will be installed on various computers by the end of next year as an OEM software and since this uses cloud technology, it should run fast with less computing power requirements on processor speed, memory and disk space. But if you want to try the operating system now, you can install the open source version, Chromium OS.

It is probably not the right time to abandon your current operating system and jump on Google’s Chromium OS right away, of course being brand new, there can still be a lot of driver issues and also software support problems. So if possible, we would want to just try this on a dummy PC for testing purposes, but not everyone has an extra computer to play around with and install anything on it. So as a solution to get familiarize with the Chromium Operating System, you can install this on top of Microsoft Windows to get a peek in the new OS. Read the Google Chrome OS installation procedure step by step on the following page.

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Should I Trust Bing’s Search Engine Results?

Benj Arriola — Fri, 07 Aug 2009 18:23:00 +0000

Bing has gone all out with it’s marketing campaign, not only with online efforts, but also offline claiming itself to be the first decision engine, whatever that means. Before Microsoft came out with Bing, it was MSN Search, then Live Search and many people in the SEO field still believe their algorithm did not change significantly since live.com. In my opinion their algorithm does not even come close to the power of Google and Yahoo’s search technology. This explains how beneficial the new business partnership of Bing and Yahoo is. Yahoo will have a wider reach, use more resources, and Bing will have a more powerful search engine and both increase their their combined search market share.

Let’s do a quick search exercise on Google, Yahoo and Bing.

Search Results on Google for the words: Google, Yahoo & Microsoft:

Google Results for the keyword Google

Google Results for the keyword Yahoo

Google Results for the keyword Microsoft

Clearly results are relevant, complete, and has tons of information on each keyword searched. The same seems to be true on Yahoo.

Search Results on Yahoo for the words: Google, Yahoo & Microsoft:

Yahoo Results for the keyword Google

Yahoo Results for the keyword Yahoo

Yahoo Results for the keyword Microsoft

Both Google and Yahoo showed sitelinks which should be normal for a very popular company with a very large website. Now take a look at the result of Bing below. This makes me question Bing’s credibility in giving search engine results as the results seems to be biased to Microsoft owned properties.

Search Results on Bing for the words: Google, Yahoo & Microsoft:

Bing Results for the keyword Google

Bing Results for the keyword Yahoo

Bing Results for the keyword Microsoft

Wow, Bing gives pages full of information about Microsoft, and they only give 1 entry for Yahoo and 1 entry for Google. With tons of properties of Google, I can imagine something else should be in there, Gmail, Gtalk, Google Calendar, Google Docs, Picasa, Blogger, or even just the tons of articles talking about Google. The same goes with Yahoo! Yahoo Mail & Yahoo Messenger are two very popular products that I am sure these are very keyword focused and has tons of links using the Yahoo keyword. If Bing cannot display them, it is either their algorithm really doesn’t work or their results are skewed by hand.

Even less popular search engines such as Ask and Cuil are showing better results.

Hat tip to an SEO friend of mine, web designer Alfredo Palconit, told me about this search on Bing result just yesterday showing that Bing seems to have skewed results. Thanks also to Sulumits Retsambew posted the result earlier.

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Does Google Need SEO? You Might Be Suprised!

Ray "Catfish" Comstock — Mon, 09 Mar 2009 17:55:00 +0000

One of my colleagues today looked up the word Search Engine in Google. The results were very surprising. Google ranks #6 in Google for the word search engine. Does that mean that they really consider themselves the #6 best site for users for that term? How is Altavista considered #1? When is the last time you used Altavista? LOL.

So if your listening Matt Cutts, I thought I would help you guys out with a couple SEO tips:

That title you have on your homepage that says “Google” isn’t really that keyword focused. You might try changing it to:“Google Search Engine – Find Information on the Web including Images, Video and More”I admit I haven’t done any extensive keyword research for Google before making this tag so it might need to be slightly tweaked based on the best keywords. You guys being Google should know what your most important keywords are though. Of course you guys being Google should know better than to rank yourselves #6 for the phrase “search engine”
Description tag. Um, here is what Google’s SERP description is:Shopping Groups Books Scholar Finance Blogs · YouTube Calendar Photos Documents Reader Sites · even more » · iGoogle | Sign in. Google. Advanced Search …That doesn’t exactly conform to your best practices for writing Meta descriptions. According to this link, Google itself has a poor Meta description tag (actually it has none). And even though that description tag won’t help Google rank any better in Google, it will help in MSN and Yahoo. You would think that Google would be leading by example with this kind of stuff.
Change some internal links. Link that logo you have in the search box on the upper right hand side of the Webmaster Blog with an alt tag that says “Google Search Engine” or at least “Google Search”. I am sure you guys have enough internal link opportunities to figure it out…

So all sarcasm and poking fun at Google aside, this kind of result doesn’t exactly inspire confidence that Google’s algo is perfect (or even close). It also goes to show you that some of the biggest brands still need SEO

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Google Announces New SEO Tool to Stop Duplicate Content Problems!

Ray "Catfish" Comstock — Fri, 13 Feb 2009 17:44:00 +0000

Good news from Google, Yahoo and MSN/Live who have announced support for the rel=”canonical” tag. This new tag with the following syntax:

This should be placed in the head section of each page of the site, with the URL that should be used as the primary URL for that page.

So if for example, if this page is linked to somewhere in the site with this URL:

http://www.example.com/product.php?item=whatever&trackingid=1234

where a tracking id has been appended, Google, Yahoo and MSN will now understand that this page is really the original:

http://www.example.com/product.php?item=whatever

Therefore the duplicate URL is not indexed and the link connectivity is assigned to the right page. This is a wonderful new tool that now allows sites with extensive tracking codes to use that technology without duplicate content issues. Additionally, sites have CMS systems or dynamic Web platforms that generate multiple URL combinations for the same page can now be brought under control without a huge list of 301 redirects. Cheers to the search engines for getting this one right.

Catfish

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10 SEO Tips from Google’s Guide to Search Engine Optimization

Ray "Catfish" Comstock — Fri, 02 Jan 2009 19:15:00 +0000

I just finished reading Google’s guide to SEO. It was very gratifying to see that our process is consistent with the content of this document.

Here are some of the highlights:

1) Always focus on User Experience.
2) Always have unique page titles and Meta descriptions.
3) Use short concise URL strings, preferably with descriptive words.
4) Make your site navigation as flat as possible.
5) Avoid using generic page names like page1.html.
6) Be consistent in your internal linking (caps versus no caps, www versus no www).
7) One URL to each document, avoid duplicate URL paths to the same content.
Have an xml and html sitemap with no errors.
9) Use breadcrumb navigation
10) Make sure the link text of all internal links is keyword focused.

There is a lot more in this document that makes for a great read about SEO, especially for those just learning the art. Reading it is the perfect way for any SEO to start a great new year.

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Why You Shouldn’t Panic if Your Google Page Rank Goes Down

Ray "Catfish" Comstock — Fri, 03 Oct 2008 15:45:00 +0000

Hello! I’m finally back from Online Market World in San Francisco where I enjoyed another great event with some outstanding speakers in a very lively discussion about the benefits of PPC versus Organic search marketing. But today, I wanted to write about a common question I get from folks I talk to at shows as well as clients. And that question is, “Why did my Google Page Rank go down?”.

Now I don’t want to rehash the constant debate between how important PageRank really is because to be honest I find it a little boring. PageRank is like any other metric for SEO. Pay attention to it, understand and treat it with a grain of salt. Certainly don’t spend too much time worrying about your PageRank score because PageRank doesn’t always equal rankings. But having said that, it’s important to understand how PageRank works if your a professional SEO, and to be able to make it work for you and, let’s take a look at some Page Rank basics that will help to explain the question that prompted this post, “Why did my Google Page Rank go down?”

I am going to keep this explanation very high-level and non-technical for the purposes of our discussion. This is not meant to be a thorough explanation of the PageRank algorithm. But essentially PageRank is Google’s internal scoring system for how important a Web site is based on the number links that point to a site and how much PageRank each of those links carries with it. It’s not so important to understand the actual mechanics of the formula as it is to understand that your PageRank score that Google shows in it’s Toolbar, which ranges from 1 to 10 (10 being the most important) is dependent on the number of links pointing to your site and the number of pages that your site has. The confusion for most people is that the number scale of 1 to 10 that Google shows in the Toolbar actually represents a range of “real internal” PageRank points. This scale is known only to some Google employees who will never reveal that information. But to illustrate what I am talking about we will create some hypothetical numbers.

So each interval between one and ten on the Page Rank scale might represent the following real internal points:

PageRank 1 – 0000 to 1000 points
PageRank 2 – 1000 to 5000 points
PageRank 3 – 5000 to 25,000 points
PageRank 4 – 25,000 to 75,000 points
PageRank 5 – 75,000 to 200,000 points
PageRank 6 – 200,000 to 1,000,000 points
PageRank 7 – 1,000,000 to 5,000,000 points
PageRank 8 – 5,000,000 to 20,000,000 points
PageRank 9 – 20,000,000 to 50,000,000 points
PageRank 10 – 50,000,000 + points

Now these are purely hypothetical to illustrate the range of points that could potentially exist between intervals. So the take away here is two fold:

It gets increasingly harder to move up in Page Rank.
Just because two sites have the same external Page Rank score does not mean they have the same real Page Rank score. In other words, even though two Web sites might have a Page Rank of 5, one site could still have many more internal points thereby giving that site an advantage in rankings over the other.

So now that you have an idea of how the internal system works, here is reason that your PageRank might go up or down even if your internal points don’t change:

The points on the scale above are relative to many Web pages currently exist in Google’s database. In other words, every time Google updates PageRank through the system (which is at this point pretty much constantly happening), the cutoff points for each of these intervals changes. So today a PageRank 3 might 5,000 to 25,000 points (hypothetically) but tomorrow (or even later today), it might change to 4,000 to 20,000 or some other interval. The score that you see in the Google Toolbar is a snapshot in time of what interval you were in based on your internal points. Because Google only exports this data and updates the toolbar infrequently, the data is outdated by the time you see it which is the reason that many people don’t pay much attention to it. But for those that do, it is important to understand that it is possible for your PageRank to fluctuate though no fault of your site. And in fact, this kind of fluctuation will have no effect on your rankings because the only thing that really changed is Google’s parameters for what it defines the PageRank intervals to be.

If you want to see more facts, numbers and formulas, below are some patents filed by Google that are all related to PageRank and it’s improvements.

Now of course, not all drops in PageRank can be attributed to this and certainly a drop of more than one might indicate a different problem. It’s always a good idea to have a running list of your most important links and periodically check to see if those links still exist. This can be another valuable tool in understanding the potential reasons for fluctuation in Google PageRank. But the point of this post is to make sure that if you do see a small drop in your PageRank, there is no need to panic and unless it is accompanied by a drop in your rankings, you should just ignore it. Concentrate instead on developing high quality links from relevant sites and your PageRank will take care of itself.

Have a great week!

Catfish

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BusinessOnLine SEO Blog - Search Engine Marketing techniques for 3rd generation SEO» Google

More Link Spam Examples in Google

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Webmaster Tools: Google vs. Bing

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Google Instant Doesn’t Change Much

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Will Google Copy Bing with Categories on the Side Bar?

Google Starts Trends

Yahoo and Microsoft Copy Google

Was Clusty First?

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Running Google Chrome on a Windows PC

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Should I Trust Bing’s Search Engine Results?

Search Results on Google for the words: Google, Yahoo & Microsoft:

Search Results on Yahoo for the words: Google, Yahoo & Microsoft:

Search Results on Bing for the words: Google, Yahoo & Microsoft:

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Does Google Need SEO? You Might Be Suprised!

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Google Announces New SEO Tool to Stop Duplicate Content Problems!

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10 SEO Tips from Google’s Guide to Search Engine Optimization

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Why You Shouldn’t Panic if Your Google Page Rank Goes Down

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