Posts Tagged ‘Conference’

Free Long Tail Keyword Analysis, SEO Research and Measurement Tool from BusinessOnLine

November 11th, 2009 by Ray "Catfish" Comstock

Today at Pubcon I will be announcing a new keyword analysis, research and measurement tool from BusinessOnLine that is free and built simply using Excel.  This search analytics tool can be used to baseline and understand the long tail keyword performance of your Web site.  At SES in San Jose, I told people of the importance of understanding your long tail performance over time as another key indicator of the success of your SEO campaign.  However at that time, I told people that it is virtually impossible to do this in most existing analytics platforms and that we use a proprietary tool to accomplish our long tail baselines and subsequent performance monitoring.  Well after I said that I felt like I had let some people down by not giving them a solution to the problem.  So for Pubcon 2009 here in Las Vegas, I wanted things to be different.  So I had Ilya, the mad Russian scientist of BusinessOnLine who is an Excel expert, but together a simple tutorial on how to build an long tail keyword analysis tool for FREE :)

So, here is the (more…)

Catfish is Back! What’s new in SEO for 2010

October 14th, 2009 by Ray "Catfish" Comstock

Hello everyone.  Really sorry I have been gone from the blog for so long.  The last four months have been absolutely crazy around here and to be honest I have been a little overwhelmed keeping up with everything that has been going on.  The good news is that the chaos is a direct result of all the increased business that BusinessOnLine has gotten this year and the incredible growth that is happening around the company.  We have doubled our SEO team this year and we are getting ready to start hiring SEO analysts again here in San Diego!  Look for those job listings to be available soon in the careers section of the site.  Additionally, we have been hard at work growing our process based on all the new advancements in search that have happened (more…)

First Link Checker in Alpha Stage Tested by Initial SEOs from SES

September 14th, 2009 by Benj Arriola
First Link Checker by BusinessOnLine

First Link Checker by BusinessOnLine

At the previous Search Engine Strategies Conference, BusinessOnLine’s Ray “Catfish” Comstock has shared to a number of SEO professionals our new tool called the First Link Checker which is under it’s alpha stage. So far the feedback has been favorable and has also guided us to make minor improvements just before our beta release. We thank everyone that has been helping out and if you wish to be an alpha tester of this tool also, send us a tweet and mention anything about our first link checker. Expect more information to come in the following weeks!

My SES New York 2009 Experience: SEO Adventures 3000 Miles from Home

March 30th, 2009 by Ray "Catfish" Comstock


I just got back from SES New York on Friday where I was very honored to have an opportunity to speak and to contribute to an outstanding session called “Meaningful SEO Metrics: Going Beyond the Numbers”. Between myself and the other exceptional speakers including Cindy Krum, Founder and CEO of Rank-Mobile; Anne Kennedy, SES Advisory Board and Managing Partner and Founder of Beyond Ink; and Seth Besmertnik, CEO & Co-Founder of Conductor, Inc. I felt like we put on a very informative session and the feedback I got from audience members after the presentation was very encouraging. I will be presenting a (more…)

Online Marketing Summit (OMS) 2009 Conference Recap

February 11th, 2009 by Ray "Catfish" Comstock

Well now that I have almost caught up with the work I missed from being at the 2009 Online Marketing Summit, I have to say, what a fun time! If you missed my presentation on Long Tail Keyword Optimization, Kate Fleming did a wonderful job of summarizing the main points of the presentation. Additionally there were a lot of other great presentors and presentations which made this conference the best one ever in my estimation. Thanks again to Aaron Kahlow and his whole staff of tireless workers for making it such a success. And who can forget the free Jamba Juice!

For my personally, the opportunity to perform and sing in my acoustic project for the first time ever in front of the 100+ people at the Thursday evening cocktail hour was (more…)

Online Marketing Summit (OMS) – SEO and Social Media in Houston and San Jose

August 6th, 2008 by Ray "Catfish" Comstock

So I am finally caught up enough after being gone a week for OMS that I can blog again..lol. What a crazy week and a half its been. First I went to Houston for the first time where I met some incredible people who were very hospitable. I spoke about the SEO benefits of the social media broadcast system. I defined the social media broadcast system as:

“Your social media broadcast system is the collection of technologies that are used to broadcast your message to your friends and their friends.”

So this collection of technologies includes your blog, social networking sites like (more…)

SEO Videos from OMS – Internal and External Link Building Strategies

July 23rd, 2008 by Ray "Catfish" Comstock

Hello again everyone. Sorry I have been MIA this week, although I did do a guest blog over at the OMS site about the 4 most common way that marketers squander resources for SEO. But I have been incredibly busy with client work, developing new internal processes for the SEO team, and putting together my OMS presentation for next Tuesday in Houston. I am happy to say that my band has been selected for Hyperfest 2008 in New Mexico which is very exciting for us, but the planning of that event is cutting into my free time (think blog time..lol). So that’s my long winded apology for taking so long to get these new link strategy videos up.

Obviously these videos are not comprehensive guides to linking but I think there is a lot of solid advice on the subject of both internal and external links that you hopefully will gleam a couple SEO tips from. Let me know what you think!

More Videos from OMS – Duplicate Content Issues and the SEO Benefits of Authoritative Content

July 9th, 2008 by Ray "Catfish" Comstock

Here are a couple more videos of my presentation from OMS. I went a little out of order on these because of a couple reasons. I omitted the Flash video because it is now outdated based on recent developments. However, all I really did is reference Benj’s excellent post about SEO for Flash. He should be updating it soon based on the new Abode announcement (*hint hint Benj!). The other video I omitted is about Page Titles. As many people know, I am a proponent of Page Titles that are longer than 64 characters. However, we are in the process of doing some new testing with regard to Page Titles and I would rather save that video for my upcoming blog post on the subject.

Here is the first video and the last of the site wide videos (since I won’t be using the Flash video). This video addresses duplicate content issues in search engine optimization: (more…)

Online Marketing Summit (OMS) Preview – How to Use Google Webmaster Tools for SEO

July 7th, 2008 by Ray "Catfish" Comstock

** Just posted the next two SEO videos from this presentation on Wed, July 9th, 2008..

With the Online Marketing Summit’s regional tour on the horizon, I thought it would be a good time to give everyone a taste of the kind of material that is presented at OMS. So I contacted the always helpful OMS marketing team and got their permission to release some video footage of my presentation here in San Diego last February. The presentation was entitled “SEO: Unveiling the Black Box – Everything You Want to Know that an SEO Wont Tell You”. Now before all you fellow SEO’s think I’ve been sniffin a little too much glue on the side, I didn’t come up with the title. *lol* So I will give you a more accurate title of the presentation: “Good SEO Practices for an Ongoing SEO Campaign”. In other words, this presentation centers around the kinds of activities you want to be doing once the initial optimization of the site has been completed.

The first two videos I am releasing for this presentation are focused on how to effectively use Google Webmaster Tools to augment an existing SEO campaign. (more…)

Surviving BMA in Vegas – Thoughts on Corporate Blogging

June 12th, 2008 by Ray "Catfish" Comstock

I was in Vegas last week at the annual Business Marketing Association conference in beautiful Lake Las Vegas. I had never been there before and even though its odd not to be on the strip, it was both beautiful and relaxing. Our resort (Lowes) is a very nice place with ZERO slot machines or gambling so it almost feels like Palm Springs here (never fear though, we did manage find a casino or three..lol). But before all the late night Vegas fun at TAO in the Venetian (which I am not allowed to blog about..LOL), I had the opportunity to catch the corporate blogging session at the conference, which given the fact that I am a blogger, was of interest to me. It was the only session I got to attend as I was doing SEO Labs most of the time I was there.

I thought it was a good panel with a lot of different perspectives on blogging. It was (more…)