Also for Pubcon I am posting the link to our Webinar about Attribution Data (formerly known as View Through Data) where we explain this brand new analytics technology and how it can actually show ROI from social media and PR even for digital assets that are not linked to your site! Sound like Voodoo? Only a little..lol. Here is the link to the Free Attribution Data Webinar!
On May 5th I will be doing a free SEO webinar about measuing the ROI from Organic Search. This presentation is based on my SES presentation but will be much more in depth (I only had about 10 minutes to speak at SES, The webinar is close to an hour). Please follow this link to sign up. The presentation is Wednesday, May 5th, 2009.
Sorry I have been lagging on the search cycle series of articles (the Webinar is focused on measuring and optimizing around the search cycle), but work has been unbelievably busy. I hope to start again next week. In the mean time, please mark your calendars for May 5th and my free SEO Webinar from BusinessOnLine.
Catfish
My recent presentation at Search Engine Strategies (SES) New York afforded me the opportunity to talk about:
Many people get caught up in metrics and measuring all kinds of things that don’t drive any tactical optimization activities. In an ongoing SEO campaign, resources for continued optimization need to be prioritized based on analytics data, so as to maximize ROI. Therefore, we need to measure the right data in each step of the “search cycle” in order to understand the proper allocation of those resources.
The “search cycle” is a five step process that illustrates how potential customers become customers through search:
Each of the steps in this process have certain metrics that can be leveraged to (more…)
Do you love web analytics? If you do, we might have something just for you.
A mid-level position in the field of website analytics those with a minimum of 2 years of experience in configuring website analytics platforms, developing custom reports and providing analysis on website statistics.
If you are interested, we expect you to come into the position with some form of experience working with previous analytics platforms and providing analysis of reports. Aside from that, you must continue learning and keep up-to-date with new and developing platforms and strategies within the space. We will expect you to rise to these and other challenges that might surface and thrive on change, innovation, critical thinking, humor, results, and success.
At BusinessOnLine, our people drive our process, our process drives our solutions, our solutions drive client satisfaction, and client satisfaction drives us.
If you believe you are a perfect fit for this position, read more about it, download more information here. And contact us through the contact information in that document.
If you do not find this useful since you are not applying for this position, well you can use the image above as a cool wallpaper? What do you think?
Released as beta a version to testers, Google Analytics can now tag certain events that happen on a page that are normally not tracked by default on many other analytics platforms. This is common on websites that use AJAX and Flash, which are two technologies based on the current trends will just see more and more of these technologies used. Thus there is a great demand for tracking the events on sites like these.
Often web analytics platforms track many server and browser variables once an HTML rendered page loads. Problem today is many page elements powered by AJAX and Flash does not reload a new page. Thus an AJAX or Flash heavy site may be having a lot of user activity but are not effectively tracked as common web analytics software are not being able to track these events without a page loading.
Google Analytics new feature released to beta testers (more…)
Ray "Catfish" Comstock has spent over 9 years in the search engine optimization field and has successfully ranked numerous companies in the top-10 of all major search engines for ultra competitive markets such as travel, real estate, computer software, retail, broadband internet and various manufacturing sectors.
David Lewallen
Gary Huhn
Laura Beatty
Thomas Beatty
Contact us to learn more about the SEO consulting services we offer.
