Today on Google Blogoscoped, Philipp Lenssen illustrates a new Google experiment in which Google takes some of the universal search results that would normally be displayed in the main serps column and instead displays them on the right where you might normally see PPC ads. He makes a couple of interesting observations concerning the reasons that Google might have for doing this, most of which would economically benefit Google including increased interaction in the right column where PPC ads are typically shown and increasing Google’s opportunity to hand pick results based on economic considerations. I believe he refers to it as “allowing Google to try get away with (more…)
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