Archive for the ‘SEO Conferences’ Category

My 10 Main SEO Takeaways from SMX East 2009

October 19th, 2009 by Benj Arriola
Search Marketing Expo East

Search Marketing Expo East

In search marketing conferences, there are so much to information that it is impossible to listen to everything so everyone chooses their tracks/sessions wisely to listen to the golden nuggets of information which may not be the same golden nuggets of everyone else. Depending also on each individual’s knowledge dictates if a nugget is really golden of not. So that is why I start my title with a “My” since this is what I found to be valuable to me. Below are my top 10 takeaways from the 2009 Search Marketing Expo East in New York City. (more…)

My SES New York 2009 Experience: SEO Adventures 3000 Miles from Home

March 30th, 2009 by catfish


I just got back from SES New York on Friday where I was very honored to have an opportunity to speak and to contribute to an outstanding session called “Meaningful SEO Metrics: Going Beyond the Numbers”. Between myself and the other exceptional speakers including Cindy Krum, Founder and CEO of Rank-Mobile; Anne Kennedy, SES Advisory Board and Managing Partner and Founder of Beyond Ink; and Seth Besmertnik, CEO & Co-Founder of Conductor, Inc. I felt like we put on a very informative session and the feedback I got from audience members after the presentation was very encouraging. I will be presenting a (more…)

A Preview of my 2009 Online Marketing Summit (OMS) Presentation on Long Tail SEO Strategies

January 6th, 2009 by catfish


Wow time sure does fly. Seems like only yesterday I was doing my SEO for 2008 presentation at OMS 2008 here in San Diego and now it’s already 2009! I am really looking forward to seeing everyone again this year and getting another opportunity to talk SEO with so many other industry professionals. And, what’s really exciting for me is that this year, Rand Fishkin will be (more…)

Online Marketing Summit (OMS) – SEO and Social Media in Houston and San Jose

August 6th, 2008 by catfish

So I am finally caught up enough after being gone a week for OMS that I can blog again..lol. What a crazy week and a half its been. First I went to Houston for the first time where I met some incredible people who were very hospitable. I spoke about the SEO benefits of the social media broadcast system. I defined the social media broadcast system as:

“Your social media broadcast system is the collection of technologies that are used to broadcast your message to your friends and their friends.”

So this collection of technologies includes your blog, social networking sites like (more…)

More Videos from OMS – Duplicate Content Issues and the SEO Benefits of Authoritative Content

July 9th, 2008 by catfish

Here are a couple more videos of my presentation from OMS. I went a little out of order on these because of a couple reasons. I omitted the Flash video because it is now outdated based on recent developments. However, all I really did is reference Benj’s excellent post about SEO for Flash. He should be updating it soon based on the new Abode announcement (*hint hint Benj!). The other video I omitted is about Page Titles. As many people know, I am a proponent of Page Titles that are longer than 64 characters. However, we are in the process of doing some new testing with regard to Page Titles and I would rather save that video for my upcoming blog post on the subject.

Here is the first video and the last of the site wide videos (since I won’t be using the Flash video). This video addresses duplicate content issues in search engine optimization: (more…)

Online Marketing Summit (OMS) Preview – How to Use Google Webmaster Tools for SEO

July 7th, 2008 by catfish

** Just posted the next two SEO videos from this presentation on Wed, July 9th, 2008..

With the Online Marketing Summit’s regional tour on the horizon, I thought it would be a good time to give everyone a taste of the kind of material that is presented at OMS. So I contacted the always helpful OMS marketing team and got their permission to release some video footage of my presentation here in San Diego last February. The presentation was entitled “SEO: Unveiling the Black Box – Everything You Want to Know that an SEO Wont Tell You”. Now before all you fellow SEO’s think I’ve been sniffin a little too much glue on the side, I didn’t come up with the title. *lol* So I will give you a more accurate title of the presentation: “Good SEO Practices for an Ongoing SEO Campaign”. In other words, this presentation centers around the kinds of activities you want to be doing once the initial optimization of the site has been completed.

The first two videos I am releasing for this presentation are focused on how to effectively use Google Webmaster Tools to augment an existing SEO campaign. (more…)

Surviving BMA in Vegas – Thoughts on Corporate Blogging

June 12th, 2008 by catfish

I was in Vegas last week at the annual Business Marketing Association conference in beautiful Lake Las Vegas. I had never been there before and even though its odd not to be on the strip, it was both beautiful and relaxing. Our resort (Lowes) is a very nice place with ZERO slot machines or gambling so it almost feels like Palm Springs here (never fear though, we did manage find a casino or three..lol). But before all the late night Vegas fun at TAO in the Venetian (which I am not allowed to blog about..LOL), I had the opportunity to catch the corporate blogging session at the conference, which given the fact that I am a blogger, was of interest to me. It was the only session I got to attend as I was doing SEO Labs most of the time I was there.

I thought it was a good panel with a lot of different perspectives on blogging. It was (more…)

Digital Hollywood Internet Marketing Conference Today

May 7th, 2008 by catfish

Well I finally made it to Hollywood last night at midnight thanks to my car breaking down yesterday and someone breaking out my back rear window. It’s always a bummer to spend $300 just to get back to the same state you were the day before (having a working car…lol). But, undaunted, I made the journey last night to my favorite city outside of San Diego and I am ready to rock! I don’t speak today until 2pm but we have an 8am meeting that I am currently at waiting for other speakers to arrive. We are also right next to the Dreamworks people who are showcasing here as well.

Today I am going to be speaking on (more…)

OMS Was Fun!

February 25th, 2008 by catfish

Well now that things have finally settled down a little here in San Diego because OMS is over, I am getting an opportunity to put my thoughts together about this amazing conference. And when I say amazing, I am not referring to the number of excellent speakers and the vast amount of online marketing information that was presented (although to be sure there was an abundance of both). I am referring to the number of incredible people I had an opportunity to speak with who are involved with all kinds of fascinating projects and Web sites. And it was a lot of fun to encounter so many of them who were so interested in SEO. And the OMS team did a great job of making sure (more…)

SEO Secrets – Catfish Podcast

February 7th, 2008 by catfish

As promised, here is the Podcast from my interview with Cindy at EmarketingTalkShow.com. I talk about maximizing internal linking metrics, creating good Meta data and the importance of great content for SEO. I hope everyone enjoys it. Now I have to get my stuff together for my speaking engagement OMS in two weeks. Hope to see you there!