Comments on: Yahoo Displaying DMOZ Title? Also Not Following NOODP

By: Seitentitel: Wie Google den SEOs ins Handwerk pfuscht | Basic Thinking Blog

Seitentitel: Wie Google den SEOs ins Handwerk pfuscht | Basic Thinking Blog — Thu, 12 Nov 2009 13:34:19 +0000

[...] größte Konkurrent ohnehin schon seit längerem tut. Und wenn wir schon dabei sind: Yahoo! ebenfalls. Die öffentliche Bekanntmachung, so ungewöhnlich sie vielleicht sein mag, wird daher [...]

By: Oes Tsetnoc

Oes Tsetnoc — Thu, 12 Nov 2009 09:12:16 +0000

@Lloyd – Thanks for your input. Although here is what I can say about it:

DMOZ has no algorithm. It is not a search engine. It is a directory. MSN/Live/Bing and Google is already known to use the DMOZ title tag which is why the NOODP meta tag was invented. Yahoo was not know to do this, but does this with the Yahoo Directory and where you can use the NOYDIR meta tag.

Also I believe it is not part of the algorithm to just show the domain name. First of all, domains are case insensitive and would normally be all written in lowercase letters. You can clearly see in the search results that it is mixed case with capital B and capital OL which is exactly the same in DMOZ.

DMOZ has no algorithm, it is just a plain directory that is human edited and if that is how they accepted the listing and approved it, then that’s how it is. Since this is the only place having this type of casing, thus it really indicates that this is being pulled from DMOZ.

@Hans – I like your idea. The meta description does not seem to be a critical ranking factor, but more for increasing CTR. Thus optimizing the viewable meta description would be the ideal thing to do.

@Benj – I like your observation but it does seem that these results only appear for branded keywords which you did not mention in this blog post.
Oes Tsetnoc´s last blog ..cPanel/WHM Site Migration

By: Lloyd Herrera

Lloyd Herrera — Wed, 11 Nov 2009 05:55:24 +0000

This is my opinion. I think yahoo and Dmoz directory change there styles and algorithm.
Maybe they not see the title tags or they consider your domain name due to its popularity.
Lloyd Herrera´s last blog ..Top 12 links offenders we must avoid.

By: Hans

Hans — Tue, 10 Nov 2009 23:55:01 +0000

My theory is if the description is too long and/or duplicate content, it will not show up on the snippet.
So be relevant (possible call to action), short (150-165), descriptive (use page focused keywords for bold on listings), and be useful, regardless of search engine.

By: Benj Arriola

Benj Arriola — Tue, 10 Nov 2009 23:19:40 +0000

Ok, after further testing, looks like any branded search will trigger the BusinessOL.com title. Everything else does not have it. Thanks also to Thomas Beatty who also pointed this out to me.