Wow time sure does fly. Seems like only yesterday I was doing my SEO for 2008 presentation at OMS 2008 here in San Diego and now it’s already 2009! I am really looking forward to seeing everyone again this year and getting another opportunity to talk SEO with so many other industry professionals. And, what’s really exciting for me is that this year, Rand Fishkin will be speaking at OMS for the first time!
If you are not familiar with Rand, he runs SEOmoz.com, is a very well respected speaker at a number of SEO conferences, and he has contributed a great deal to the SEO community. So it’s very exciting for me to have an opportunity to speak at the same conference as Rand and talk a little SEO. I know that the OMS community will be very impressed with the depth of knowledge and experience that Rand brings to the table. And he is a really nice guy.
I will also be trying to bring some new SEO ideas and tactics to the table for 2009. My presentation this year will be focused on targeting the long tail. If you’re not familiar with the concept of long tail SEO, here is a good reference for you. Essentially we are talking about putting yourself in a position to capture as many of the less competitive keyword phrases as you can, on an ongoing and consistent basis. During my presentation, we will be talking about some of the on page, off page, universal search and social media SEO tactics that will improve your ability to target relevant, long tail keywords.
Some of the SEO topics that we will touch on will include keyword research, page titles, content optimization, internal linking strategies, blogging tactics, other social media opportunities and using analytics to augment your campaign.
It makes a lot of sense for companies to focus on long tail SEO for 2009. Advancements in personalization and Geo targeting are making it less and less likely that any two users will see the same listings for the same search query. That’s not to say that rankings for competitive keywords won’t continue to be a focus of SEO. But rather, just like the stock market, you should be diversified and not put all your SEO eggs in one basket.
One last thing, if you haven’t already signed up for free to be part of the OMS community and checked out all the cool SEO and Internet marketing blog content, visit the OMS Blog and do it!
Original dog image is a modification of a preview image of a 3D dog model by Andrey Kravchenko on his gallery on TurboSquid™
Nice article. Looks like you guys are doing great. Hope it isn't all too much headache. There are a ton of ways to get that long tail traffic comming in the door quikly and I hope you are not still consumed byPPC Strategy.If you ask me ppc is a pain in the rear. Anyways keep up the good work.