Online Marketing Summit (OMS) – SEO and Social Media in Houston and San Jose

August 6th, 2008 by Ray "Catfish" Comstock

So I am finally caught up enough after being gone a week for OMS that I can blog again..lol. What a crazy week and a half its been. First I went to Houston for the first time where I met some incredible people who were very hospitable. I spoke about the SEO benefits of the social media broadcast system. I defined the social media broadcast system as:

“Your social media broadcast system is the collection of technologies that are used to broadcast your message to your friends and their friends.”

So this collection of technologies includes your blog, social networking sites like LinkedIn, FaceBook, MySpace, social news sites like Digg and Mixx, social bookmarking sites like Delicious and Stumble, image and video hosting sites like Flickr and YouTube as well as microblogging platforms like Twitter and hub pages like Squidoo. My presentation will appear on the blog at some point but I am currently using this material so it’s only available to OMS attendees at this point. But essentially we talked about all the ways to integrate these sites together as well as how to best utilize them for their SEO benefits.

My presentation seem to be well received in both Houston and San Jose although I think the San Jose presentation was a little stronger because I has already had one performance under my belt. And I modified it slightly to be a little more action oriented because I think that many people who heard the presentation were still learning about some of the concepts, likewhat microblogging is and why you should do it, and so I wanted to more completely spell out some of the tactical elements of what I was talking about so that people could walk away with a check list of things to do, even if they didn’t all make sense yet..lol.

All in all, I really enjoyed getting to talk about social media at this year’s OMS regionals. I have one more next week in Denver. Unfortunately, due to a scheduled surgery and the fact that the San Diego OMS date was recently moved, I will be unable to speak at the September regional here in San Diego. But I will be back with a vengeance in February for the OMS main conference where I will be focusing on more traditional SEO with my Shotgun / Sniper approach to SEO.

In the meantime, I will try to recover from recent OMS adventures which include jumping in the pool in Houston with my cell in my pocket. Not such a good idea if you don’t have your contacts backed up somewhere :( So if I haven’t called you recently, now you know why..lol. I can’t say enough though how impressed I always am with the people that I have met at these OMS events. Their collective enthusiasm for SEO and all things Internet marketing really motivates me to push my own process past where it already is. I think one of the biggest things about these events that make them so worthwhile is leveraging the collective enthusiasm of the group to energize your own passion. And of coarse, a free dinner courtesy of Aaron is always a welcome change from my own cooking or lack thereof :)

To everyone who I had a chance to meet last week, it was a pleasure. To the wonderful group of people I had a chance to have dinner with in both Houston and San Jose, thanks for an outstanding and entertaining evening of conversation and laughs. Hope to see everyone in Denver next week. Until then, keeping your SEO rockin!

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2 Responses to “Online Marketing Summit (OMS) – SEO and Social Media in Houston and San Jose”

  1. Anonymous says:

    Hi Catfish, I enjoyed your speech at the Online Marketing Summit in Houston, but I cannot find the presentation anywhere. You mentioned it's available to summit attendants, could you tell you the url? Thanks.

  2. trivaniteam says:

    While there are abundant “how to” resources on SEO online, at conferences in books, newsletters and blogs, knowing what not to do is equally important.

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