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Wednesday, July 9, 2008

More Videos from OMS - Duplicate Content Issues and the SEO Benefits of Authoritative Content

Here are a couple more videos of my presentation from OMS. I went a little out of order on these because of a couple reasons. I omitted the Flash video because it is now outdated based on recent developments. However, all I really did is reference Benj's excellent post about SEO for Flash. He should be updating it soon based on the new Abode announcement (*hint hint Benj!). The other video I omitted is about Page Titles. As many people know, I am a proponent of Page Titles that are longer than 64 characters. However, we are in the process of doing some new testing with regard to Page Titles and I would rather save that video for my upcoming blog post on the subject.

Here is the first video and the last of the site wide videos (since I won't be using the Flash video). This video addresses duplicate content issues in search engine optimization:



So instead we will jump into the second On Page recommendation from my presentation which is to create authoritative content. As you can tell from this video, this is a subject that I am passionate about because I think it has the biggest long term SEO benefit in addition to really being a huge driver of overall Web strategy.



I will be releasing the Off Page recommendations on Friday and a summary of the presentation. Thanks for all the encouraging comments to date both here on the blog as well as on FaceBook, Twitter and Sphinn. I really appreciate it.

For those who asked, I will be presenting at OMS Denver, Houston and San Jose and I will be speaking about the Impact of Social Media sites on SEO. At the San Diego session I will be doing a joint presentation with our usability ninja Thanh Nguyen on the integration of Usability and SEO.

Have a great week!