Surviving BMA in Vegas - Thoughts on Corporate Blogging

I was in Vegas last week at the annual Business Marketing Association conference in beautiful Lake Las Vegas. I had never been there before and even though its odd not to be on the strip, it was both beautiful and relaxing. Our resort (Lowes) is a very nice place with ZERO slot machines or gambling so it almost feels like Palm Springs here (never fear though, we did manage find a casino or three..lol). But before all the late night Vegas fun at TAO in the Venetian (which I am not allowed to blog about..LOL), I had the opportunity to catch the corporate blogging session at the conference, which given the fact that I am a blogger, was of interest to me. It was the only session I got to attend as I was doing SEO Labs most of the time I was there.

I thought it was a good panel with a lot of different perspectives on blogging. It was more centered around the case for corporate blogging versus the tactical execution (which was a little disappointing since I am obviously already convinced that blogging is a good idea). But some of the things I did take away from the session I thought were interesting.

I thought it was really interesting, especially given the traditional makeup of the audience, to see so many hands when the moderator asked who in the room was on Facebook. And also surprising was the number of hands that went up who were on Twitter. Equally as important was the fact that the moderator was recommending to all these people that they integrate Twitter into their marketing programs as another channel to directly communicate with their audience.

All in all, I didn't learn any new strategies for blogging really, but I did realize how mainstream Web 2.0 technology is becoming. Although, no one there I talked to knew anything about Plurk, but I imagine that will be a hot topic at next years convention ;) Of coarse by then, we will have some new service to talk about (like Jolt for example). The Web 2.0 world changes quickly and understanding how to leverage the newest, emerging technologies is critical to understanding how to get the most out of your blog.

Stay tuned for my new Social Media Broadcast System post where I will detail how I set up my own social media sites to interact with one another and maximize my ability to broadcast my message across my social network.