All the noise today about
Microsoft dropping it's bid for Yahoo (hopefully it stays that way) inspired me today to take another look at the differences between the search engines and why one (Google) is utterly dominating the competition (Yahoo and MSN). And suddenly as I looked around the office and noticed some of the "swag" that my fellow BOLers had picked up from the search engines at various conferences, I was immediately struck by the obvious. The bottom line is, company culture has everything to do with why one company is winning and the others are losing. And that culture ironically is perfectly illustrated in the following picture. Google uses sophisticated technology and spends the money to do things right, Yahoo has some clever ideas but they aren't quite up to speed, and MSN is still lost in the past:
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Here's some of the swag that these guys have sent me:
Google: A mini refrigerator
Yahoo: A two gig thumb drive, a laptop bag, notebook and pen.
MSN: Nothing.
This is somewhat indicative of the amount of revenue these search engines bring to my sites. Funny.
lol, that is funny Eugene. I also notice that when I attend SES, Google is the only one who makes experts available for organic search. The other engines are happy to make people available for you if you spending money on PPC, but neither Yahoo or MSN had engineers that could help people with organic questions last time I went.
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