Authority Building - The Best New SEO Concept

Today I read a great blog post by Jeff Quipp about Authority Building. And while I don't agree with Jeff's statement about not being an SEO versus an authority builder, it's a little akin to splitting hairs...lol. The truth of his blog post is a great lesson for anyone who is interested in an SEO campaign for their Web site. The bottom line is that Google rewards sites that it considers authority sites. Building links that send signals to Google that your site is an authority is a big part of SEO. But when those links occur naturally, organically and virally, your chances of ranking well for the keywords you are targeting go up exponentially. And the best way to make that happen is to have a cohesive strategy for your Web site and the content that you are producing. Jeff says it best with this paragraph:

"What this concept also means though, is that where I define my role as an Authority Builder, we now we have a guiding mantra and philosophy for actions and objectives. The implications of this are far reaching. It impacts most everything we do; the content we write, the social media sites we use, the friends we make, and much more. Before we act, we need to ask ourselves; does this help to establish me/my client as an authority in my field? "

Obviously there is no one size fits all strategy for every Web site in this endeavor, but I think it speaks more to an underlying philosophy of establishing your Web site of being worthy for the top rankings you are seeking, versus manipulating search variables (links, meta data, etc) to achieve rankings that are not merrited based on the quality of your content.

And that's why I like Authority Building as a concept. It gives webmasters, Internet marketers, executives and CEOs a good reason to make better content, a better user experience, and a better Web community.