Google Has a New Patent About Links and New Social Media Opportunities
I haven't had a chance to read it today, but Google has a new patent about links, specifically anchor text. Guess I know what I am doing for the next couple days..lol.
I lost my flag football playoff game 7 - 6. That's a tough one to lose. Especially when I had receivers drop 7 of my passes. You can't drop 7 passes in a playoff game and expect to win.
However, my Chargers look pretty good in completely destroying the Lions 51 - 14. If we win the next two games, we get the three seed which seems WAY more favorable.
In more SEO news, Google is going crazy with social media. First they announced the creation of Open Social recently which promises to open up all kinds of new marketing opportunities. And then they announced today that they will be consolidating Google profiles into the other services they provide. Greg Sterling in his SearchEngineLand article about Google and profiles notes that "it potentially turns Google itself into something of a social network, assuming widespread adoption". I really think that is the direction Google is going. Web 2.0 really is all about building a community. And the more community based Google becomes, the more opportunity they have to make money.
That's why I believe that social media optimization is just as exciting as search engine optimization. The two are very different really. Social media can have a positive effect on your search engine listings and therefore it's important that any social media campaign take advantage of SEO principles whenever possible. But social media by itself can return a great ROI outside of its effect on search and can also generate a huge brand lift. And therefore, it deserves be recognized as a separate discipline unto itself and not considered a subset of SEO. I think SMO is one of the most fascinating and exciting opportunities on the Web today. And I think Google's profiles are going to be a major player in that space within a short period of time.
I lost my flag football playoff game 7 - 6. That's a tough one to lose. Especially when I had receivers drop 7 of my passes. You can't drop 7 passes in a playoff game and expect to win.
However, my Chargers look pretty good in completely destroying the Lions 51 - 14. If we win the next two games, we get the three seed which seems WAY more favorable.
In more SEO news, Google is going crazy with social media. First they announced the creation of Open Social recently which promises to open up all kinds of new marketing opportunities. And then they announced today that they will be consolidating Google profiles into the other services they provide. Greg Sterling in his SearchEngineLand article about Google and profiles notes that "it potentially turns Google itself into something of a social network, assuming widespread adoption". I really think that is the direction Google is going. Web 2.0 really is all about building a community. And the more community based Google becomes, the more opportunity they have to make money.
That's why I believe that social media optimization is just as exciting as search engine optimization. The two are very different really. Social media can have a positive effect on your search engine listings and therefore it's important that any social media campaign take advantage of SEO principles whenever possible. But social media by itself can return a great ROI outside of its effect on search and can also generate a huge brand lift. And therefore, it deserves be recognized as a separate discipline unto itself and not considered a subset of SEO. I think SMO is one of the most fascinating and exciting opportunities on the Web today. And I think Google's profiles are going to be a major player in that space within a short period of time.
posted by Catfish at
3:21 PM
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