Whitepapers

Below, you’ll find our latest Whitepapers featuring insightful advice and best-practice recommendations from our top subject matter experts in online marketing. Please feel free to access these valuable resources at your convenience by following the designated links.

December 4, 2012

Closing The Loop - 4 Steps to tying Marketing to Revenue

We describe how BusinessOnline and a major BtoB brand were able to bridge the gap between digital marketing and offline sales processes to create a closed-loop customer intelligence solution at a reasonable cost. This...

October 27, 2010

Is Your Company Social?

People have millions of online conversations every day, many of which make mention of products and services. With the advent of free (easily accessible) tools for rapidly sharing media and the rise of social media...

September 28, 2010

Designing for Mobile: 10 Ways a Mobile Site is Different From a Full Website

Web site design principles and best practices are becoming well known these days. It is common knowledge among interaction designers and usability professionals that page progress status should be easily visible, controls should be consistently...

March 2, 2010

Leveraging Analytics for Site Performance

The ability to track online efforts through a solid analytics platform has become essential for businesses today. With all the data available, marketers are better able to understand the effectiveness of their marketing campaigns, the...

February 18, 2010

The Great Marketing Opportunity

In today's economy, businesses are striving to be more efficient with marketing dollars. This featured whitepaper offers insightful advice on how to infuse online strategy into your current initiatives and optimize your overall marketing efforts. What...

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