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Expert Resources

White Papers

Below, you’ll find our latest White Papers featuring insightful advice and best-practice recommendations from our top subject matter experts in online marketing. Please feel free to access these valuable resources at your convenience by following the designated links.

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February 28, 2014

E-BOOK: The Company Buying Journey

The New Approach to B2B Digital Marketing – The Company Buying Journey. The Company Buying Journey (the CBJ) focuses on a company as the customer rather than an Individual. This new approach will help you...
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February 28, 2014

Data-driven B2B Lead Generation

How to Create a Data-Driven Lead Generation Approach That Delivers Revenue. Advances in B2B lead generation have taken form in a new data-driven approach, leaving the funnel-like process behind. This White Paper takes a look...
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November 6, 2013

SLIDE DECK on Big Data: How to gather, analyze & react to drive Marketing ROI

Combine the science and art of big data. Topics covered include: closing the loop and tracking awareness, engagement measuring, conversions to sale, deep-channel optimization, which data to use for customer segmentation, personalized messaging, and...
Online Marketing

December 4, 2012

Closing The Loop - 4 Steps to tying Marketing to Revenue

We describe how BusinessOnline and a major BtoB brand were able to bridge the gap between digital marketing and offline sales processes to create a closed-loop customer intelligence solution at a reasonable cost. This...
Social Media

October 27, 2010

Is Your Company Social?

People have millions of online conversations every day, many of which make mention of products and services. With the advent of free (easily accessible) tools for rapidly sharing media and the rise of social media...
User Experience

September 28, 2010

Designing for Mobile: 10 Ways a Mobile Site is Different From a Full Website

Web site design principles and best practices are becoming well known these days. It is common knowledge among interaction designers and usability professionals that page progress status should be easily visible, controls should be consistently...
User Experience

March 2, 2010

Top 10 UX Problems to Avoid

Often times, simple elements and usability principals are often overlooked or forgotten when going through a website redesign. This occurs because a website is not designed in a vacuum with one individual owning all aspects...
Analytics

February 19, 2010

Leveraging Analytics for Site Performance

The ability to track online efforts through a solid analytics platform has become essential for businesses today. With all the data available, marketers are better able to understand the effectiveness of their marketing campaigns, the...