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Expert Resources

White Papers

As a B2B digital marketing agency, we strive to deliver valuable and actionable information to our client’s industries. Below, you’ll find our latest White Papers featuring B2B lead generation strategies, insightful advice and best-practice recommendations from our top subject matter experts in online marketing. Please feel free to access these valuable resources at your convenience by following the designated links.

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October 6, 2016

Smarter Marketing Attribution

In today’s digital world, B2B marketers are being pushed to justify their efforts and prove marketing ROI. Learn what you can do to effectively collect, analyze, and operationalize customer data—and take your marketing efforts to...
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October 6, 2016

Invent to Survive

Research was conducted by the Manufacturers Alliance for Productivity and Innovation (MAPI) and BusinessOnline, surveying more than 100 global marketing leaders. The findings demonstrate an immense opportunity for growth in digital marketing for manufacturing companies....
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April 16, 2015

Case Study: Closing The Loop

Connecting digital marketing data and offline sales data to get true ROI with this cost-effective approach to Customer Intelligence....
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February 28, 2014

E-BOOK: The Company Buying Journey

The New Approach to B2B Digital Marketing – The Company Buying Journey. The Company Buying Journey (the CBJ) focuses on a company as the customer rather than an Individual. This new approach will help you...
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February 28, 2014

Data-driven B2B Lead Generation

How to Create a Data-Driven Lead Generation Approach That Delivers Revenue. Advances in B2B lead generation have taken form in a new data-driven approach, leaving the funnel-like process behind. This White Paper takes a look...
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November 6, 2013

SLIDE DECK on Big Data: How to gather, analyze & react to drive Marketing ROI

Combine the science and art of big data. Topics covered include: closing the loop and tracking awareness, engagement measuring, conversions to sale, deep-channel optimization, which data to use for customer segmentation, personalized messaging, and...
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October 27, 2010

Is Your Company Social?

People have millions of online conversations every day, many of which make mention of products and services. With the advent of free (easily accessible) tools for rapidly sharing media and the rise of social media...
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September 28, 2010

Designing for Mobile: 10 Ways a Mobile Site is Different From a Full Website

Web site design principles and best practices are becoming well known these days. It is common knowledge among interaction designers and usability professionals that page progress status should be easily visible, controls should be consistently...