Whitepapers
Below, you’ll find our latest Whitepapers featuring insightful advice and best-practice recommendations from our top subject matter experts in online marketing. Please feel free to access these valuable resources at your convenience by following the designated links.
Top 10 UX Problems to Avoid in 2010
Often times, simple elements and usability principals are often overlooked or forgotten when going through a website redesign. This occurs because a website is not designed in a vacuum with one individual owning all aspects of the website.
This whitepaper offers insightful advice on the top 10 usability problems to avoid in 2010.
The Great Marketing Opportunity
In today's economy, businesses are striving to be more efficient with marketing dollars. This featured smart paper offers insightful advice on how to infuse online strategy into your current initiatives and optimize your overall marketing efforts.
What You'll Learn:
- What is The Great Marketing Opportunity?
- Industry Research on the Effectiveness of Online Marketing Tactics
- The 4 Pillars of Performance-Based Marketing
Leveraging Analytics for Site Performance
The ability to track online efforts through a solid analytics platform has become essential for businesses today. With all the data available, marketers are better able to understand the effectiveness of their marketing campaigns, the acceptance of their messaging with visitors, and the return on investment of specific marketing initiatives. However, what most businesses don’t realize, is how to leverage that data to continue to improve their online performance.
This featured whitepaper offers insightful advice on various ways to take your learnings from analytics data and translate them into tactical improvements through online website testing.
What You'll Learn:
- The Importance of Testing
- Testing Methodologies
- Testing Tools: Advantages & Disadvantages
- Website Testing Best Practices
