Most marketers can agree, content is king. Quality content will capture the users attention and encourage interaction, and is one of the most effective ways to connect and communicate a brand’s vision and service offering.

By combining quality, engaging content with the abundance of tools now available via social media, brands can easily post and promote contributed content on a regular basis. Join Michael Weisfeld as he discusses how to effectively plan and execute a content marketing strategy that will produce a solid content lifecycle, with results that will forge a lasting relationship with your audience.

Key Points of Interest:

• Understand the user path – What are your leveragable channels and how do they lead to your goals?
• What’s buzz worthy and buzz worthless?
• Crafting engaging content vs. vapid content.
• Creating user focused Content Development Strategies centered on actual user data
• Learn how a manageable content execution plan can ensure maximum brand exposure and ROI