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5 Steps to Develop a Global Search Strategy

December 14, 2011

5 Steps To Develop a Global Search Strategy

Your customers are all over the globe. You have data showing what they search for, where they are coming from and what they do once they find you. So......
web80-building-a-b2b-mobile-marketing-strategy

October 27, 2011

How To Build a B2B Mobile Marketing Strategy

Think mobile marketing is just for B2C? We hate to be the ones to break it to you, but you're wrong. According to Forrester Research, B2B mobile marketing spend will quadruple over the next five...
web80-how-to-build-a-social-campaign

March 24, 2011

How to Build a Social Campaign

Social Media marketing is not all about Facebook, Twitter and Youtube. A major contributor to the success of a social media marketing program is how well you leverage your website visitors to engage and share...
web80-is-your-brand-the-core-of-your-social-media-program

December 9, 2010

Is Your Brand at the Core of Your Social Media Program? It Better Be in 2011

Today, consumers are presented with so many variables that affect their purchasing decision. New competition is arising every day. Real-time information is readily available. And social media technology has led to a flood of brand-consumer...
Deciphering Google AdWords

November 4, 2010

Deciphering Google AdWords: Weeding Through the Clutter to Maximize Results

Paid Search is a key element in your online marketing strategy, and when leveraged properly, can be used to attract highly targeted traffic to your site. However, when utilizing sophisticated tools such as Google AdWords,...
International SEO - Establish a global presence with a localized feel

October 26, 2010

International SEO: How to Establish a Global Web Presence with a Localized Feel

Expanding your online business? You need a global web strategy. An effective strategy includes a content management system that can handle multiple languages/regions and a process for developing, localizing and promoting content within your targeted...
Going Mobile: Serving the Always On, Always Connected

September 28, 2010

Going Mobile: Serving the Always On, Always Connected

The mobile space has quickly transformed into a legitimate marketing platform in and of itself, and should no longer be treated as merely an extension of the desktop website. In order to effectively interact and...
How to build a social campaign

September 10, 2010

How to Build a Social Campaign

Social Media marketing is not all about Facebook, Twitter and Youtube. With today’s technology you are able to add many features to your website to make it social and help generate buzz. However, it takes...