Top 5 Marketing Challenges in ManufacturingCategories: Digital Marketing, Manufacturing
The landscape for marketing has changed – and manufacturers are starting to feel that change. With more than 70% of the B2B buyer’s journey taking place pre-sales (the majority of which is in the digital space), marketers have the growing challenge of capturing prospect attention in an ever-evolving digital world.
In a co-sponsored survey between Manufacturers Alliance for Productivity and Innovation and BusinessOnline, 65% of respondents reported that their digital marketing programs were in the experimental or new phase. And as those programs mature, so do the challenges that accompany a maturing digital strategy.
So what are the top challenges that manufacturing marketers are facing – and how can those challenges be solved?
Download The Top 5 Marketing Challenges in Manufacturing – and How To Solve Them to learn how the industry is solving these top challenges to grow their businesses.