This past year, I’ve been approached by numerous people asking me to “tear apart” their website because they know “something’s wrong with it” or it’s “broken.” Most of the time, the situation involves a recently launched website that is not meeting expectations or success metrics. Each individual is usually left feeling confused and defeated. With all the time and money invested, most are reluctant – but still willing – to start over from scratch. Sound familiar?
Design is subjective. While one person may love the shiny metallic teal of a new compact car, another may find it appalling. The same goes for websites. Your design agency might create what they think is the next greatest online masterpiece, but it might look nothing like what you want.
Building Your Local Reputation Online Step 3: Participate in Online Local Community As mentioned in our previous blog post about blog comment strategy, participating in online community that is relevant to your business and industry is a key way to increase your online visibility. Blog comment strategy was discussed as a way to build relevant links […]
BusinessOnLine Local Search Wednesday Series: Part 2 Step 2: Registering Your Business for Google Local Business Center Last week, I began this series by stressing the importance of local keyword research. This week, let’s talk about how to use those local keywords when you add your business listing in Google Local Business Center. Claiming your […]
The Three Things You Can Do to Increase Offline Traffic: Part 1 You might have heard about local search as a buzz word, and wondered what it meant exactly or how it differs from traditional SEO in developing an online marketing strategy or an SEO implementation process. In this BusinessOnLine‘s Local Search Wednesday series for […]
Last November, just before the 2008 presidential election, Rick Davis, Senator John McCain’s Campaign Manager, declared that the winner of the campaign will be based on personality.
If you’re getting ready to kick off a new website project then please keep reading. Consider this your homework before your homework. What I want to do is arm you with direction, something which your web agency is going to be asking of you in the weeks and months ahead.
As a consultant, often times my job is to make technology a non-issue. I’m not explicitly asked for it, but hidden within your questions and comments is a yearning need to find simple ways to hop aboard the social media train without requiring such heavy investments in time and money. This is particularly important during a time of declining budgets.
Twitter is one of the most popular social media sites in the world. Described as a “micro-blogging” platform, Twitter allows users to answer the question, “What are you doing right now?” and broadcast the answer to their Twitter followers (friends) in a short text message of up to 140 characters. It’s seemingly simple design and application has taken the social media community by storm.
Every website is created with a purpose, and for most, there is more than one. Whether your site goals are to sell products, generate leads, or provide services, it is crucial that you measure and prioritize the most important conversion points.