Every website is created with a purpose, and for most, there is more than one. Whether your site goals are to sell products, generate leads, or provide services, it is crucial that you measure and prioritize the most important conversion points.
There are a number of reasons why any company should consider blogging. The social media opportunities, networking opportunities and ability to enhance brand reputation are all compelling reasons to participate in blogging. Often times however, these benefits are hard to quantify in a way that illustrates the ROI that is achieved through blogging. Fortunately, blogging [...]
Depending on whom you ask, web analytics can have a wide variety of definitions but is ultimately focused on a single goal: understanding the online experience such that it can be improved.
Regardless of what industry you’re in or what you’re selling, today your customers are more connected and savvy than ever before – with a simple click they have infinite amounts of information at their fingertips.
As marketers begin to better understand and reap the benefits of online marketing, a large pervasive gap remains between the results we are able to achieve through online marketing and the budget we allocate to these efforts.
Companies today face a unique set of challenges when it comes to their online presence. With increased user-dependence on the web as a primary source of researching information, and the vast amount of resources and information available, it has become progressively more difficult for companies to successfully utilize this medium as a way to attract and engage prospects.
In recent years, the concept of design has lost some precedence to the hands of usability. This can be verified by countless conversations I have had with clients in which, while gathering feedback for the visual style of their website, I received responses to the likes of, “I want a professional website that is clean and easy to navigate.”
Over the last few years, Social Media and Web 2.0 technologies have commonly been associated with Search Engine Optimization (SEO); however, for many people, the SEO benefit of these sites and technologies remains unclear. So what exactly can Social Media do for your SEO? More than you think.
In Pay per click advertising (PPC), people are constantly saying, “The more you can spend the better.” What most people don’t talk about is the point at which additional investment stop generating an equivalent incremental gain.