Building Your Local Reputation Online Step 3: Participate in Online Local Community As mentioned in our previous blog post about blog comment strategy, participating in online community that is relevant to your business and industry is a key way to increase your online visibility. Blog comment strategy was discussed as a way to build relevant links [...]
BusinessOnLine Local Search Wednesday Series: Part 2 Step 2: Registering Your Business for Google Local Business Center Last week, I began this series by stressing the importance of local keyword research. This week, let’s talk about how to use those local keywords when you add your business listing in Google Local Business Center. Claiming your [...]
The Three Things You Can Do to Increase Offline Traffic: Part 1 You might have heard about local search as a buzz word, and wondered what it meant exactly or how it differs from traditional SEO in developing an online marketing strategy or an SEO implementation process. In this BusinessOnLine‘s Local Search Wednesday series for [...]
Last November, just before the 2008 presidential election, Rick Davis, Senator John McCain’s Campaign Manager, declared that the winner of the campaign will be based on personality.
If you’re getting ready to kick off a new website project then please keep reading. Consider this your homework before your homework. What I want to do is arm you with direction, something which your web agency is going to be asking of you in the weeks and months ahead.
As a consultant, often times my job is to make technology a non-issue. I’m not explicitly asked for it, but hidden within your questions and comments is a yearning need to find simple ways to hop aboard the social media train without requiring such heavy investments in time and money. This is particularly important during a time of declining budgets.
Twitter is one of the most popular social media sites in the world. Described as a “micro-blogging” platform, Twitter allows users to answer the question, “What are you doing right now?” and broadcast the answer to their Twitter followers (friends) in a short text message of up to 140 characters. It’s seemingly simple design and application has taken the social media community by storm.
Every website is created with a purpose, and for most, there is more than one. Whether your site goals are to sell products, generate leads, or provide services, it is crucial that you measure and prioritize the most important conversion points.
There are a number of reasons why any company should consider blogging. The social media opportunities, networking opportunities and ability to enhance brand reputation are all compelling reasons to participate in blogging. Often times however, these benefits are hard to quantify in a way that illustrates the ROI that is achieved through blogging. Fortunately, blogging [...]
Depending on whom you ask, web analytics can have a wide variety of definitions but is ultimately focused on a single goal: understanding the online experience such that it can be improved.