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How Strategic Content Development is Like Asking Out a Girl

As social media marketers, we all understand the notion that “content is king.” While it’s understood that a king is a relatively important character, the notion leaves us quite disconnected…

How Many Links is Too Many? In Some Cases, Just Two.

BusinessOnLine recently conducted in-depth SEO testing to understand how Google reads and weighs internal links. Through this process, we have verified that Google only considers the “first links” and ignores the rest. Despite the name, a “first link” is not necessarily the first link appearing on a web page…

MSN, then Live, now Bing – What do SEOs need to know?

Microsoft has remodeled their search engine over and over again. The Microsoft Network, or MSN whose origins started as an ISP and an online portal when Windows 95 was launched, grew into a search engine that was always trailing as the 3rd most used search engine behind Google and Yahoo in terms of search engine […]

More to Keywords Than Meets the Eye

If you’ve ever created a search analytics dashboard, you probably included a few rectangular slots dedicated to the “top 10 referring keywords”. It is such a commonly used metric that a dashboard seems incomplete without it. But, as an analyst, I question whether it generates any actionable insight, or helps to drive an effective SEO strategy.

Optimize Your Social Bookmarking Campaign

Bookmark is web terminology that originates from web browsers. Netscape first used the term to refer to all the webpage URLs you would save and then access anytime without typing access anytime without typing in long URLs.

International Keyword Optimization

I was born in Switzerland – a country that has 4 official languages and uses English as the primary business language. So, as you can imagine, verbal communication has played a prevalent role in my life. I’ve always been fascinated with how a single language can differ so greatly from one country to another.

Less Documentation, More Prototyping

It seems these days the characteristics of a website are becoming increasingly sophisticated. And, with sophistication, there is an inherent need for more collaboration and documentation, which can increase delivery times and costs. It doesn’t have to.

Build a Business Case for International Search Marketing

Many websites fail to take into account their international audience. Only 31% of the world speaks English as their primary language and many international searchers search with their native tongue, even if they also speak English; however, most businesses focus their optimization on one specific search engine or one primary language.

My Site Looks Great…But it Still Doesn’t Work!

This past year, I’ve been approached by numerous people asking me to “tear apart” their website because they know “something’s wrong with it” or it’s “broken.” Most of the time, the situation involves a recently launched website that is not meeting expectations or success metrics. Each individual is usually left feeling confused and defeated. With all the time and money invested, most are reluctant – but still willing – to start over from scratch. Sound familiar?

Designing For Your Users, Not Your Stakeholders

Design is subjective. While one person may love the shiny metallic teal of a new compact car, another may find it appalling. The same goes for websites. Your design agency might create what they think is the next greatest online masterpiece, but it might look nothing like what you want.

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