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Expert Resources


How do I act on all this data??

“We’ve only just begun. There’s only going to be more data.” – Bradley Horowitz, VP, Product Management, Google “Big Data” may be the big thing. But you live in the real world. You’re frustrated when you try to deal with multiple data sources… it all seems really complex and expensive. Plus, you’re already swamped with […]

6 Techniques for Optimizing Your Local Search Business Profile

Claiming and validating local listings on Google, Bing and Yahoo! can drive high-quality, targeted traffic and help your site rank higher within in local search results. It’s possible that unclaimed local listings can sometimes outrank claimed listings, however it is vital to claim your business profiles considering it gives you complete control of what is […]

“Educate Girls, change the world”, a trip to Haiti.

“Sweetheart, I need to go to Haiti for a week to learn more about how educating girls can change the world.” A long pause ensues, as tears well up, and for a brief second I fantasize that they were for me- my safety or being missed…not remotely close…“I want to go-too!,” she proclaims. I know […]

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Top 5 Photoshop Etiquette Tips

Nothing is worse for a developer or fellow graphic designer than getting a psd with un-named layers, no groups, and a bunch of copied layers. So I’d like to encourage designers to follow my top 5 favorite Photoshop etiquette tips via 1) STORE ALL ASSETS RELATIVE TO PSD – Consolidating all assets in a folder relative […]

Free Call-To-Action Overlays, One More Reason to Promote your Videos on YouTube

YouTube’s “Promoted Videos” tool has allowed many marketers to stand out among the thousands upon thousands of videos flooding the web. Keyword-based targeting gives you control over which search terms trigger your video promotion and you only pay only when someone clicks to watch your video. What many people may not be aware of is […]

301 versus 302 redirects for SEO

I was having a conversation with a client yesterday that I think bears repeating. The question my client had was, why was I recommending changing their 302 redirects to 301 redirects? A 301 redirect is a permanent redirect whereas a 302 redirect is a temporary redirect. My client had a number of pages that were […]

One of my favorite sites for the latest news in SEO is . The site is run by Danny Sullivan, formerly of (where incidentally I will be writing a column soon, stay tuned for details). But one of the things (or should I say some of the things) I have noticed about Search […]

Mobile Website Indexation

So you’ve built a mobile version of your website to target iPhone, Android, and Blackberry users. Congratulations! This can do wonders for creating increases in mobile traffic and subsequent conversions, especially when optimization includes local factors. The next step is to follow the appropriate steps to properly inform search engines of the existence and dimensions […]


5 Reasons Why Your Brand Needs Customer Testimonial Videos

Here are the 5 reasons why your brand needs customer testimonial videos … 1.) Increase brand awareness 2.) User generated and peer reviewed content is trusted and influences purchasing intent 3.) Calls to action inspire and motivate consumers to interact with your brand 4.) Reinforces brand loyalty and helps inspire brand advocates 5.) Increases site […]

SEO for Other File Types – It’s Not Just About HTML

Many people get myopic when they approach SEO and think that it’s all about optimizing their HTML pages. While your HTML webpages are primary ways that people may first encounter your brand and website online, your website is often a repository of other very useful files that your regular users and brand advocates have come to know and trust you for. Did you know that you can optimize your file types that are not HTML webpages to give you more value in the search engines?