So your website has got it all. It’s flashy, findable, and you even have great pay-per-click ads bringing in a ton of traffic. However, if your visitors are having trouble navigating your site and can’t find what they’re looking for, you could be throwing huge opportunities out the window.
Ask yourself, “Why am I reading this article? How did I get here? Is this interesting?” If it’s not, you’re going to bounce right… about… now! Still here? Good. This article will explain why capturing a person’s situational interest is critical to a good content strategy.
Consider this…you’re invited to a house party. You’re not doing anything Saturday night except for feeding the cat, spending inordinate amounts of time watering the crops on FarmVille, and watching SNL. So you think “Sure, why not?” You print out directions from Google Maps and head out.
Social media optimization is the art of fully leveraging your social networks to extend your messaging to as many people as possible. There is a subset of those activities that can have a dramatic effect on search engine optimization. In this article I will be discussing the value these activities can bring to your SEO campaign in addition to how using SEO metrics to help paint an ROI picture around your social media campaign.
I’ve recently watched an Acquia Webinar, Preview of Drupal Gardens – “15 Minutes from Design to Online”; essentially its a video covering a live demo and simple in-depth understanding of Drupal Gardens purpose to potential users. Topics covered in the Webinar: Drupal 7 is the core and quick summary Drupal Gardens purpose and usage Live […]
As social media marketers, we all understand the notion that “content is king.” While it’s understood that a king is a relatively important character, the notion leaves us quite disconnected…
BusinessOnLine recently conducted in-depth SEO testing to understand how Google reads and weighs internal links. Through this process, we have verified that Google only considers the “first links” and ignores the rest. Despite the name, a “first link” is not necessarily the first link appearing on a web page…
Microsoft has remodeled their search engine over and over again. The Microsoft Network, or MSN whose origins started as an ISP and an online portal when Windows 95 was launched, grew into a search engine that was always trailing as the 3rd most used search engine behind Google and Yahoo in terms of search engine […]
If you’ve ever created a search analytics dashboard, you probably included a few rectangular slots dedicated to the “top 10 referring keywords”. It is such a commonly used metric that a dashboard seems incomplete without it. But, as an analyst, I question whether it generates any actionable insight, or helps to drive an effective SEO strategy.
Bookmark is web terminology that originates from web browsers. Netscape first used the term to refer to all the webpage URLs you would save and then access anytime without typing access anytime without typing in long URLs.