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Driving the B2B World Forward with Digital: A Conversation with Thad Kahlow in Anticipation of the BMA16 Conference

25May 2016

Driving the B2B World Forward with Digital: A Conversation with Thad Kahlow in Anticipation of the BMA16 Conference

by Max Dunn

Next week sees B2B marketers from across the nation coming together in Chicago to discuss best practices for driving business growth. As a regular attendee, speaker and sponsor of the BMA as well as an advocate for digital marketing in the B2B sphere, our CEO Thad Kahlow answers some questions about leading a digital agency as well as what he’s looking forward to at this year’s conference.


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The 5th ‘P’ of Marketing

05Apr 2016

The 5th ‘P’ of Marketing

by Rachel Ready

The concept of the “four Ps” of marketing was coined by E. Jerome McCarthy back in 1960 – and it has since been used by marketers throughout the world. His 4 ‘Ps’ have provided the blueprint for marketing through the lens of: Product, Price, Promotion and Place.

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