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Solving B2B Attribution Challenges – January 17, San Jose

BusinessOnline, along with Forrester Research and Adobe, is presenting an exclusive seminar to demonstrate how B2B companies are solving challenges around accurate attribution and tying Marketing activity to Sales. Tina Moffett, Forrester Research Analyst for Customer Intelligence, will discuss the uniquely challenging environment of B2B Attribution and share recent findings and industry trends. Rob Cataford, […]

Top 10 Reasons for Co-Optimization

Hopefully, the boardroom food fights have calmed down and you have your 2013 budget. Now you’re ready to dive into the specifics of your 2013 digital marketing plan. You’ll be tempted to think about activities and goals by channel (search, display, email, etc). It’s OK to go there eventually, but here are 10 reminders that […]

Analytics: What you need to know about Google’s October updates

If you follow the progression of Google’s marketing and analytics tools, the last couple weeks have been pretty exciting. While Google announces most things on its blog, it can be difficult to know what the impact of each of these tools can have on your business. In addition, access to specific tools can be limited […]

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Critical things to know about Google’s Disavow Link, the importance of AuthorRank

Lots of action in the digital marketing world this week as Pubcon wrapped up and Google announced enough changes to keep us all on our toes – again. Don’t dare to think you can ever get comfortable. So what is changing and what does it mean to you as a marketer? Let’s break down the […]

Two Key Takeaways from New SEMPO Study

Now in its eighth year, SEMPO has just released the findings from its State of Search study for 2012. It’s a fairly robust piece of work based on a global online survey of nearly 900 companies and agencies. Two key takeaways of the study jumped out at me… Overall, a very promising industry outlook. “Digital continues […]

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4 Steps to Close The Loop

Tying Marketing activity to revenue can seem daunting – especially for B2B companies. Has this happened to you… You suggest integrating your web analytics, CRM and marketing automation sources together. Your IT team promises to have it ready “in a few years”. You grind your teeth because you know you need to optimize Digital Marketing […]


What’s the Big Deal With Big Data?

Are you feeling the same thing I am – a current of chaos and a bit of bipolarity in this ever-changing world of ours? Maybe it’s because I’m fully entrenched in the digital world that pivots hourly, or more likely it’s the fact that I have two little ones under the age of two. Either […]

5 Steps to Develop a Global Search Strategy

Your customers are all over the globe. You have data showing what they search for, where they are coming from and what they do once they find you. So… +  Why are your customers sometimes still frustrated when trying to find answers? +  Why are different groups within your company competing on the same keywords? […]

Rob Cataford of BusinessOnline to speak at SES San Francisco

BusinessOnline’s VP of Customer Intelligence, Rob Cataford, is slated to speak at SES San Francisco, August 13-17. Cataford’s session, scheduled for Wednesday, August 15 at 4 pm is titled “The B2B Data Challenge – Finally understand the true value and attribution of your digital marketing.” In addition to tips on how to understand the true […]

What does it take to ‘Close The Loop’? – Part 2

In Part 1, we talked about the activities you’ll need to tie Marketing activities to revenue. In this brief video, Matt and I put budget numbers against this project and share a high-level ROI model. The figures presented here are obviously for example purposes only and are based on certain assumptions. But, they’re also based on experiences we’re having […]