Blog

The BusinessOnline B2B Marketing Blog

Top 5 Marketing Challenges in Manufacturing

05Dec 2016

Top 5 Marketing Challenges in Manufacturing

by Rachel Ready

The landscape for marketing has changed – and manufacturers are starting to feel that change. With more than 70% of the B2B buyer’s journey taking place pre-sales (the majority of which is in the digital space), marketers have the growing challenge of capturing prospect attention in an ever-evolving digital world.

View Article
BusinessOnline Holds First Digital Marketing Summit for Manufacturers

20Nov 2016

BusinessOnline Holds First Digital Marketing Summit for Manufacturers

by Rachel Ready

The first edition of The Digital Marketing Summit for Manufacturers is in the books! The day focused on thought leadership and discussion around true return on digital marketing investments, as well as insights into trends within the manufacturing space.

The event, which was hosted by BusinessOnline and held on November 15th in Chicago at the DoubleTree by Hilton Chicago O’Hare Airport, featured sessions from BusinessOnline as well as as industry partners: Google Partners, LinkedIn and DialogTech.

View Article
The Industrial Internet of Things (IIoT) and How Businesses Can Capitalize On It

01Nov 2016

The Industrial Internet of Things (IIoT) and How Businesses Can Capitalize On It

by Ryan Fahey

With the growth of wearable technology such as FitBits, the Internet of Things (IoT) has become a part of everyday life. But what role does it play in the B2B world? The Industrial Internet of Things (IIoT) is less understood. As this area of business technology grows so does the capacity for businesses to capitalize on the offerings and benefits that IIoT provides.

Throughout this article you will take away key areas of positioning for your manufacturing business to use in messaging IIoT to your prospective audience base. With the growth in this market businesses can reap the rewards to get messaging out and capture those businesses who aim to take operations to the next level of automation.

View Article
Q&A with New President of BusinessOnline, Matt Lee

28Sep 2016

Q&A with New President of BusinessOnline, Matt Lee

by Jeff Lewis

BusinessOnline recently announced the promotion of Matt Lee to President, after serving as Senior Vice President for the 6 years prior. Matt originally came to BOL with a technology and engineering background, and has been instrumental in making analytics and data-driven marketing a focal point of BOL’s offerings. Shortly after his promotion, the BOL marketing team had the opportunity to sit down with Matt and ask him about his new role, how marketing agencies have evolved, and what recent marketing trends he’s observed.

View Article

Get Measurable and Meaningful Results

 

Learn how we can apply our knowledge and expertise to drive business revenue.