Social media optimization is the art of fully leveraging your social networks to extend your messaging to as many people as possible. There is a subset of those activities that can have a dramatic effect on search engine optimization. In this article I will be discussing the value these activities can bring to your SEO campaign in addition to how using SEO metrics to help paint an ROI picture around your social media campaign.

I’ve recently watched an Acquia Webinar, Preview of Drupal Gardens – “15 Minutes from Design to Online”; essentially its a video covering a live demo and simple in-depth understanding of Drupal Gardens purpose to potential users. Topics covered in the Webinar: Drupal 7 is the core and quick summary Drupal Gardens purpose and usage Live [...]

As social media marketers, we all understand the notion that “content is king.” While it’s understood that a king is a relatively important character, the notion leaves us quite disconnected…

BusinessOnLine recently conducted in-depth SEO testing to understand how Google reads and weighs internal links. Through this process, we have verified that Google only considers the “first links” and ignores the rest. Despite the name, a “first link” is not necessarily the first link appearing on a web page…

If you’ve ever created a search analytics dashboard, you probably included a few rectangular slots dedicated to the “top 10 referring keywords”. It is such a commonly used metric that a dashboard seems incomplete without it. But, as an analyst, I question whether it generates any actionable insight, or helps to drive an effective SEO strategy.

Bookmark is web terminology that originates from web browsers. Netscape first used the term to refer to all the webpage URLs you would save and then access anytime without typing access anytime without typing in long URLs.

I was born in Switzerland – a country that has 4 official languages and uses English as the primary business language. So, as you can imagine, verbal communication has played a prevalent role in my life. I’ve always been fascinated with how a single language can differ so greatly from one country to another.

It seems these days the characteristics of a website are becoming increasingly sophisticated. And, with sophistication, there is an inherent need for more collaboration and documentation, which can increase delivery times and costs. It doesn’t have to.

Many websites fail to take into account their international audience. Only 31% of the world speaks English as their primary language and many international searchers search with their native tongue, even if they also speak English; however, most businesses focus their optimization on one specific search engine or one primary language.

This past year, I’ve been approached by numerous people asking me to “tear apart” their website because they know “something’s wrong with it” or it’s “broken.” Most of the time, the situation involves a recently launched website that is not meeting expectations or success metrics. Each individual is usually left feeling confused and defeated. With all the time and money invested, most are reluctant – but still willing – to start over from scratch. Sound familiar?