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B2B Marketing Trends for 2017

12Jan 2017

B2B Marketing Trends for 2017

by Jeff Lewis

As we shake off the champagne hangovers and get rocking on our 2017 marketing plans, a number of trends have emerged that will shape the way we go about our marketing efforts for clients this year and beyond. Digital marketing as a whole is constantly changing, and we’re relied upon on a daily basis to have a pulse for how that impacts our clients and what we should do about it.

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Top 5 Marketing Challenges in Manufacturing

05Dec 2016

Top 5 Marketing Challenges in Manufacturing

by Rachel Ready

The landscape for marketing has changed – and manufacturers are starting to feel that change. With more than 70% of the B2B buyer’s journey taking place pre-sales (the majority of which is in the digital space), marketers have the growing challenge of capturing prospect attention in an ever-evolving digital world.

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BusinessOnline Holds First Digital Marketing Summit for Manufacturers

20Nov 2016

BusinessOnline Holds First Digital Marketing Summit for Manufacturers

by Rachel Ready

The first edition of The Digital Marketing Summit for Manufacturers is in the books! The day focused on thought leadership and discussion around true return on digital marketing investments, as well as insights into trends within the manufacturing space.

The event, which was hosted by BusinessOnline and held on November 15th in Chicago at the DoubleTree by Hilton Chicago O’Hare Airport, featured sessions from BusinessOnline as well as as industry partners: Google Partners, LinkedIn and DialogTech.

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