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Expert Resources


B2B Marketers Can Leverage Marketing Influence Metrics to Understand How Efforts Impact Pipeline

Background: B2B Marketers are responsible for driving in new business, and how they acquire customers can vary significantly. By having a clearer understanding of how many touch points are required, how many contacts are involved, and how these prospects come together to make a purchase can help you better track marketing influence and build a […]

Improve Your Business by Being an Authority, Not Just a Problem Solver

You did it. As a large business or corporation you’ve rolled out yet another amazing product or service that every business absolutely needs to add to their operations. No smoke and mirrors — simply a game changing, problem solving offering. Let the sales, revenues, and profits begin! Okay, so maybe that is a bit dramatic. […]

MANUFACTURING IS AT RISK: How Digital Can Drive Your Destiny

Manufacturing hasn’t been this ripe for profound and far-reaching disruption since the introduction of interchangeable parts and the assembly line. But it won’t come in the form of product innovations, technological advancements, or groundbreaking R&D. That is not enough for industrial marketers to survive in our Volatile, Uncertain, Complex & Ambiguous (VUCA) world. Rather, manufacturing […]

How to Develop an Efficient Content Marketing Program

As digital marketers, we know that content marketing is crucial for your business, and the pressure of measuring ROI with content is increasing. To successfully measure your content marketing program, it is important to first establish clear goals and corresponding metrics that you can tie back. Documenting your content marketing strategy is key to understanding […]

Invent to Survive: How Digital Marketing Will Drive Manufacturers’ Destiny

“I believe the most basic element the best manufacturers share is invention.” –@tkahlow #InventToSurvive #MAPI — BusinessOnline (@BOLOptimized) September 29, 2015 You are at risk. Product innovations, technological advancements, and groundbreaking R&D are no longer enough for manufacturers to survive in today’s Volatile, Uncertain, Complex & Ambiguous world. The digital landscape has seismically disrupted how […]

Video Marketing Rapidly Becoming Best Practice with B2B Brands

Video might require an investment but there’s no denying that they’re becoming an integral piece in many B2B brands’ content marketing strategies. Why? Two words: audience engagement. In fact, in Google/Millward Brown Digital’s B2B Path to Purchase Study 2014, it’s reported that  70% of B2B buyer and researchers are watching videos  during their purchase journey. […]

B2B Marketing Blunders: Missing the Millennial Mark?

“Successful brands are not projecting traditional identities onto their millennial consumers, but rather positioning their products or services to fit into their evolving lifestyles.” -from Corporate Executive Board’s 3 Pervasive Myths About Millennials It’s no question that the face of digital marketing, especially in the B2B world, is constantly changing. And in the last couple […]

How Your Content Strategy Should Affect Your SEO Expectations

BusinessOnline’s Director of SEO, Catfish Comstock, recently authored an article for Search Engine Watch that explores the importance of a company’s content strategy as it relates to their SEO expectations. These are some important considerations for anyone trying to improve their keyword rankings for highly competitive keywords. “If I had a dollar for every time someone […]

What B2B Buyers Need

Post by Rich Roberts previously published on ClickZ. As a B2B marketer, you already know that viewing the customer journey from the buyers’ perspective will help build stronger relationships, thus improving performance. To understand your specific customers’ and prospects’ needs: Research continually (both quantitative and qualitative) Develop segments and personas. The industry resource B2Beacon expertly breaks down the four […]

So…You Think SEO Has Changed?

We’re tired of hearing the claim “SEO is dead” or that SEO has done a complete 180. “Nothing could be further from the truth,” Comstock writes in his recent Search Engine Watch blog “So…You Think SEO Has Changed?” SEO isn’t dead and in fact, SEO hasn’t gone through any drastic changes. The basic fundamentals of […]