Blog The BusinessOnline B2B MarketING Blog
April 26, 2016

Industry Leaders Discuss Data-Driven Marketing, 2016 Trends, and the Evolution of the Customer Buying Journey

by Max Dunn
Categories: Customer Buying Journey, Data-Driven Marketing, Industry Leaders

Our CEO Thad Kahlow was asked by Sean Callahan, Senior Manager-Content Marketing at LinkedIn, to join marketing leaders Lauren Goldstein, Lee Odden and Gina Michnowicz to discuss this year’s trending topics in marketing.

The agency executives discussed a wide range of subjects in digital marketing including: how to battle today’s surplus of content, also known as ‘content shock’; the necessary steps to optimizing for mobile; the importance of personalizing your marketing tactics to fit the customer’s needs; and why SEO is still a vital skill for marketers to have.

Read the full conversation here.