Everything you need to know about Account Based Marketing: A B2B Marketers Guide to Reaching High-Value TargetsCategories: Account Based Marketing, B2B Marketing
Account Based Marketing (or ABM) is an approach to B2B marketing that is focused on targeted prospects or accounts. While it may seem counterintuitive of large-scale efforts that have been employed for many years, ABM is often much easier to personalize than traditional mass marketing approaches and can even streamline internal resources. Additionally, according to ITSMA data, 97% of marketers said ABM had a somewhat higher or much higher ROI than other initiatives, and 84% said ABM provided significant benefits to retaining and expanding client relationships.
With that kind of data, why isn’t every B2B marketer using this approach?
Creating a shift in your marketing approach may seem overwhelming at first, but a great way to start is by understanding the key elements of ABM and creating a plan for evolving your organization at scale. Account Based Marketing isn’t just about the ways you reach your audience – download Everything You Need to Know About Account Based Marketing to learn how to get started with (or evolve your existing) ABM program.