Advanced data analysis allows you to better optimize Search performance. We call it “Search Intelligence”. Are your SEO and Paid Search processes and tools limiting your ability to manage huge data sets and get a clear picture of: Attribution Co-optimization and Where to focus your efforts and budget?     Wouldn’t you love to be [...]

“We’ve only just begun. There’s only going to be more data.” – Bradley Horowitz, VP, Product Management, Google “Big Data” may be the big thing. But you live in the real world. You’re frustrated when you try to deal with multiple data sources… it all seems really complex and expensive. Plus, you’re already swamped with [...]

“Sweetheart, I need to go to Haiti for a week to learn more about how educating girls can change the world.” A long pause ensues, as tears well up, and for a brief second I fantasize that they were for me- my safety or being missed…not remotely close…“I want to go-too!,” she proclaims. I know [...]

Many people get myopic when they approach SEO and think that it’s all about optimizing their HTML pages. While your HTML webpages are primary ways that people may first encounter your brand and website online, your website is often a repository of other very useful files that your regular users and brand advocates have come to know and trust you for. Did you know that you can optimize your file types that are not HTML webpages to give you more value in the search engines?

Establishing a global web presence and optimizing for search engine results is more than just translation. In fact, without a true understanding of the cultural, political, linguistic, and social differences of the targeted country, marketers run the risk of driving users away. And, without the proper International SEO Strategy, they run the risk of something worse – never being found by users in the first place. Take a look at some of the best-practices and strategic tips below to help you gain international exposure and SEO value.

So your website has got it all. It’s flashy, findable, and you even have great pay-per-click ads bringing in a ton of traffic. However, if your visitors are having trouble navigating your site and can’t find what they’re looking for, you could be throwing huge opportunities out the window.

Ask yourself, “Why am I reading this article? How did I get here? Is this interesting?” If it’s not, you’re going to bounce right… about… now! Still here? Good. This article will explain why capturing a person’s situational interest is critical to a good content strategy.

Consider this…you’re invited to a house party. You’re not doing anything Saturday night except for feeding the cat, spending inordinate amounts of time watering the crops on FarmVille, and watching SNL. So you think “Sure, why not?” You print out directions from Google Maps and head out.

Social media optimization is the art of fully leveraging your social networks to extend your messaging to as many people as possible. There is a subset of those activities that can have a dramatic effect on search engine optimization. In this article I will be discussing the value these activities can bring to your SEO campaign in addition to how using SEO metrics to help paint an ROI picture around your social media campaign.

As social media marketers, we all understand the notion that “content is king.” While it’s understood that a king is a relatively important character, the notion leaves us quite disconnected…