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KEEP YOUR b2b Marketing ON TARGET
KEEP YOUR b2b Marketing ON TARGET
B2B Marketers face many challenges in fulfilling the company’s business objectives, and on average an overwhelming 68% of projects do not use data analytics to drive strategic decisions. With those companies that make data-driven decisions yielding higher revenue overall—2/3 of companies report revenue growth of at least 15%--a focus on implementing a data reporting system is crucial for fully optimizing B2B marketing efforts.
B2B marketers are regularly tasked with delivering new leads to sales. Increasingly, those leads also need to have a new higher standard of quality. Traditional approaches to marketing have focused on volume and reach – which doesn’t always translate into high-value sales or a fast-moving funnel.
Account Based Marketing (or ABM) takes a different approach and focuses on a targeted group of prospects and accounts that are smaller, but often much higher in value. In fact, ITSMA data states that 97% of marketers report ABM approaches had a somewhat or much higher ROI than other initiatives, and 84% said ABM provided significant benefits to retaining and expanding client relationships.
The technology industry is ever-changing with pressure to produce business results and stay relevant with engaging content. The challenge is finding out what works best and scaling that to do less, better. Download this paper to review the findings of insightful LinkedIn research on marketing in the B2B space, and 1:1 conversations with senior B2B technology and software marketers from respected brands to uncover how today's top technology organizations are breaking old habits and embracing a new marketing approach. Learn how these brands are boldly focusing on doing less to achieve more. In this paper, we drill down into specifics of what sets apart today's leading technology marketers.
Two of the top tech companies are changing how web browsers will work. Google is changing Chrome and Apple is changing Safari. The next generation of these browsers won’t just read web pages but decide how they are shown. Web browsers have always just read website code and displayed it in a neutral way so everything looks basically the same no matter what browser you are using. This is changing […]
The internet search giant Google has been in a long court battle for years with an EU anti-trust commission. As US tech companies become more powerful and dominate worldwide internet and mobile phone use, the European Union (among others) has been anxious over how smaller companies will be able to operate in an arena so heavily controlled. That arena, in their view, is completely dominated by Google, Apple, Facebook, and […]
The B2B technology space continues to evolve at a rapid pace. With that evolution, we continue to see increasing pressure from within to produce meaningful business results. Learn why metrics matter and how data can evolve your marketing strategies.
As a B2B performance marketing firm based in San Diego and Boston, BusinessOnline has achieved a strong reputation in the industry through dynamic and creative strategizing. In today’s digital world, a marketer has to be aware of many moving parts. BusinessOnline has confronted this challenge with a business approach that closes the marketing and sales loop. Specifically, in addition to creating innovative and targeted messaging, our team of experts always […]