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KEEP YOUR b2b Marketing ON TARGET

Top Whitepapers

 
Metrics Matter: A B2B Guide to Finding Real Marketing ROI

The technology industry is ever-changing with pressure to produce business results and stay relevant with engaging content. The challenge is finding out what works best and scaling that to do less, better. Download this paper to review the findings of insightful LinkedIn research on marketing in the B2B space, and 1:1 conversations with senior B2B technology and software marketers from respected brands to uncover how today's top technology organizations are breaking old habits and embracing a new marketing approach. Learn how these brands are boldly focusing on doing less to achieve more. In this paper, we drill down into specifics of what sets apart today's leading technology marketers.

Top 5 Marketing Challenges in Manufacturing

The landscape for marketing has changed – and manufacturers are starting to feel that change. With more than 70% of the B2B buyer’s journey taking place pre-sales (the majority of which is in the digital space), marketers have the growing challenge of capturing prospect attention in an ever-evolving digital world.

Leverage 3rd Party Data

Whether you are looking to scale out conversions, develop a go-to-market strategy, or figure out digital to retail ROI attribution, consumer and market data is key. Data helps inform your marketing strategies, leading to more educated and hopefully profitable decisions.





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Learn how we can apply our knowledge and expertise to drive business revenue.