User Experience

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We Put Your Users First

The web originated as a way to easily share and disseminate information to interested parties. Somewhere along the line it became a misused promotional tool.

With the advent of Social Media, and search engines becoming increasingly aware of the importance of relevant search results, the web is coming full-circle to focus again on what matters most – the user.

When we say user, we mean the people using your website, your social communities, search engines, and the web. And, at BusinessOnline, your users are at the very heart of everything we do. We know that understanding your customers is essential to designing the right user-experience and that building websites, blogs, social media applications, and marketing programs around the desires and intentions of your target customers gets business results.

Is your company doing everything it can to offer a truly engaging experience that compels users to take action? We can help.

User Experience Services

Diagnostic Assessments

Is Your Website Healthy?

We can review your site from a usability perspective to evaluate the overall health of your website. Our diagnostic will improve the effectiveness of your website by identifying and documenting specific problem-areas based on best practices. More importantly, we'll provide recommendations on how to correct it.

A Full Usability Diagnostic Includes:

Home Page Usability
Navigation and Information Architecture
E-Commerce/Shopping Experiences
Onsite Marketing
Content Positioning
Calls to Action
Competitive Analysis

Consulting

Infuse the Voice of the User Into Your Processes and Achieve Business Results

We believe understanding your user is the most critical step in the development of any online application, but it's our ability to marry the user's objectives with your business objectives and constraints that sets our method apart. We keep your business, marketing, SEO, and technology requirements in mind and recommend strategies and solutions that meet your user's needs, and your business goals. Our consulting services can help you discover the power of usability, understand your users, and properly implement industry standards and best practices to maximize your online investments.

Specific Services:

Usability Consulting
Information Architecture & Site Mapping
Persona Development
Web Standards/Style Guide
Training and Education Workshops

Testing & Optimization

Data-Driven Recommendations

Our scientific methodologies for usability and optimization testing enable us to use real data and research – not just opinions or intuition – to uncover the needs, goals, and expectations of your users. This way we can take subjectivity out of the process and make data-driven recommendations on site flow, navigation, labeling, organization, calls to action and more. Our testing and optimization services help maximize the ROI of your site, landing page, and campaigns.

Specific Services:

Usability-Testing (Moderated & Automated)
Optimization (A/B MVT)
Card Sorting

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Thanh Nguyen
Senior Usability Engineer

Complimentary Lab with an Expert

Have a 1-on-1 conversation with an industry leading expert in usability to receive instructions on things you can do TODAY to improve your user-experience and site performance.

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