Workday, a leading HR and Financials software company that offers a new generation of Software as a Service (SaaS) solutions, was looking to reinvest in their Paid Search (PPC) Program. Workday challenged us to improve the overall health of their PPC campaigns from increased traffic and conversions, to improving qualified leads. The net result was more conversions with the same budget. BusinessOnline drove more qualified leads, increased brand exposure, and doubled their overall paid search marketing spend in 2010.
Within 10 months, BusinessOnline was able to:
- Increase their conversion rate by 123%
- Decreasing the cost-per-leads by almost 62%
- Social Media leads increased by 10% (with a 70% more likelihood to convert)