BusinessOnLine Names Magnuson as Managing Director to Lead Business Development and Strategic Partnership Initiatives

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“Eric brings an impressive level of relationship building skills as well as agency management best practices that will benefit our existing clients, as well as our aggressive growth strategies moving forward,” said Thad Kahlow, CEO of BusinessOnLine. He added that Magnuson is a specialist in the creative use of online and offline marketing tools to build powerful integrated solutions for brands working hard to connect with their audiences in the most relevant, cost-effective way.

“Brands today are under immense pressure to create more efficiency with their marketing spend,” said Magnuson. “Online optimization is clearly the “secret weapon” of choice for savvy marketers focused on deep customer engagement, conversion, and growing market share. BusinessOnLine’s team of industry thought-leaders and a track record of impressive client results have helped position the company as a leader in the space. I am very pleased to be a part of this talented team, and look forward to helping the company reach new levels of success.”

Prior to joining BusinessOnLine, Magnuson was Senior Vice President and Managing Director of The Active Network, where he worked with some of the country’s top brands to create integrated marketing platforms. He has held numerous executive management positions on the agency and client side, and shown a proven ability to generate high growth, operational efficiency, and profitability, while aligning companies with their market potential. Magnuson’s diverse skill sets include expertise in traditional, digital and social media, video, database and email marketing, analytics, and e-commerce.