In The News from 2010

10 Aug	Direct Marketing Advisor We SEO Textual Content…Why Not Video?! Video optimization is crucial if you want your video to be found by your audience. Similar to how you would Search Engine Optimize (SEO) your website copy to rank highly, you can do the same with videos.
09 Aug	Search Engine Watch The Challenges of Measuring SEO Success, Part 2 Some recent changes to the data that Google now offers dramatically changes the way we think of "search rankings" and really underscore the notion that search engines continue to focus on user experience as they improve their ranking formulas. This article summarizes what these changes mean to an SEO campaign.
03 Aug	Direct Marketing Advisor When it Comes to Budget – How Much Is too Much? BusinessOnLine offers five tips on testing methods to keep from search engine marketing (SEM) overspending.
27 Jul	Direct Marketing Advisor Using Twitter as a Business Tool This article explores how Twitter is being used to communicate messages directly to your audience; build an emotional attachment with your audience; and virally market your message.
12 Jul	Search Engine Watch The Challenges of Measuring SEO Success, Part 1 Over the past five years, I've had to explain the state of an SEO campaign at hundreds of meetings. During that time, both the data that was made available to me to analyze, and the repercussions of what that data means, has changed dramatically. In addition, I've learned a lot about the challenges of explaining to non-SEO folks why we do what we do, and how the data that we see and what it says drives ongoing SEO strategy.