Events & Speakerships


September 1, 2010	Webinars How to Build a Social Campaign Social Media marketing is not all about Facebook, Twitter and Youtube. With today’s technology you are able to add many features to your website to make it social and help generate buzz. However, it takes careful planning and a centralized platform to properly manage all the social features. In this webinar we will cover the strategy and planning process for adding social features to websites and the capabilities provided by the CrowdFactory platform to make the implementation and performance report. Click here for registration details
September 15, 2010	Webinars Going Mobile: Serving the Always On, Always Connected The mobile space has quickly transformed into a legitimate marketing platform in and of itself, and should no longer be treated as merely an extension of the desktop website. In order to effectively interact and engage with customers accessing your site on their mobile devices, you must first develop a solid mobile marketing strategy and better understand the differences, limitations and opportunities that mobile offers. Join us as we provide an overview on the mobile landscape and the opportunities that exist for marketers now, and moving forward into the future. Click here for registration details
September 16, 2010	BusinessOnLine Hosted Events SoCal BMA – Keys to Creating Dynamic PowerPoint Presentations Join us on Thursday afternoon, September 16th, when Scott Schwertly is CEO of Ethos3, reveals key techniques for dynamic professional presentation content, storytelling and design. Click here for registration details
October 11, 2010	Speaking Engagements Direct Marketing Association Annual Conference Join Thanh Nguyen, Senior Usability Engineer at BusinessOnLine, as she delivers two information-packed sessions on website best practices and user experience. This is an overview session that will give you some tips on best practices for creating your website. It will also demonstrate how the user’s perspective should be taken into account when developing all the components of your site — navigation, image placement, and calls-to-action. BusinessOnLine will also be onsite to provide 1-on-1 Website Usability Labs all day. These individual sessions are designed to give 1:1 time with a subject matter expert to discuss your individual website usability issues and provide you with a better understanding of the items that have the biggest impact on your ROI. Sign-ups will be available this September. Click here for registration details
November 1, 2010	Speaking Engagements SEMA Online Marketing Conference Ray “Catfish” Comstock, Senior Search Strategist at BusinessOnLine, will be presenting “Analytics and Conversions” at the Specialty Equipment Market Association (SEMA) Online Marketing Conference. This advanced session will address how you can gain insights into data and better understand which digital content you are publishing (press releases, blog posts, community posts, video, and social media) is driving awareness and traffic. Measuring the impact of content hosted on other sites is no longer a matter of impressions – you can directly measure the impact in terms of traffic, online sales, and conversions – and all of this can happen without a direct link. Join Catfish and see how you can accurately attribute your online PR, social media and off-site marketing efforts to ROI. Click here for registration details