Online Marketing Summit probes new technologies

Marketers at last month's inaugural Online Marketing Summit debated how to use increasingly sophisticated technologies to reach customers while not losing sight of marketing fundamentals.

The Online Marketing Summit, hosted by the Business Marketing Association and website usability company BusinessOnLine, was held in San Diego. The "vendor-free" conference, designed to provide in-depth knowledge and best practices for online marketing, attracted more than 300 marketing executives.

Read the full article. 
(Link opens in a new window.)