BusinessOnLine Launches Performance Micro-Sites

Micro-Sites Provide Marketers with a Tailored Online Channel to Increase Sales for Specific Brands, Product Lines or Marketing Campaigns.

(San Diego, CA – July 19, 2006) – BusinessOnLine, the leader in website services for business, today announced the launch of Performance Micro-SitesTM, a low-risk, cost-effective alternative to rebuilding either a corporate website or a shallow set of landing pages.  This new service enables marketers to create an online destination – separate from an organization’s main website – that is tailored to serve the specific needs of targeted online visitors.  Performance Micro-Sites use relevant and focused content, simple navigation of single product or brand information, and brand messaging consistent with all offline and online marketing activities. With minimal implementation resources needed, a Micro-Site can be designed and activated within weeks of inception and is optimized for major search engines (SEO), employs design usability best practices, and is equipped with conversion analytics to effectively measure and monitor success.

“BusinessOnLine’s Performance Micro-Site was a perfect fit for the recent launch of Marantz’s innovative new DavEd distributed audio product.  The new Micro-Site is an indispensable sales and educational tool that supports our aggressive print, advertising, online and promotional campaigns,” said Mike Angiletta, Vice President of Strategic Marketing for D&M Holdings, owner of premium audio/visual entertainment brands including Marantz, Denon and Boston Acoustics.  “With quick implementation, minimal financial risk, and quantifiable results, Micro-Sites will play an increasingly critical role in our marketing efforts across all of our brands.”

BusinessOnLine’s Performance Micro-Site serves as an extension of a corporate website and equips marketers with a tailored Internet presence to optimize:

• Search Engine Exposure – Using industry leading SEO content, structural hierarchy, and linking techniques, the Micro-Site will obtain significant exposure on major search engine results, thereby directing more targeted customers to a business.

• Site Conversions – The Micro-Site adheres strictly to website usability best practices, ensuring an optimal customer experience.  As customers quickly and successfully find the information they’re looking for, site conversions and online revenue increase dramatically.

• Brand Equity – Micro-Sites ensure that offline marketing and advertising campaigns are properly aligned with the online experience – reducing confusion and supporting a consistent and effective brand promise across all mediums.

Unlike corporate websites that serve as vast informational resources for multiple stakeholders – employees, customers, investors, press – a Micro-Site is developed for a targeted customer base (large or small) that is driven to engage with one brand, product or marketing campaign.  In addition, the company offers “pay-for-performance” pricing for pre-qualified customers.  

BusinessOnLine will be hosting an exclusive presentation on the effectiveness of Performance Micro-Sites titled “Why Your Website is Killing Your Brand (and How to Fix it!)” during ad:tech Chicago on July 24, 2006 from 12:45 – 1:45 pm.

“Performance Micro-Sites will help businesses improve their overall marketing ROI because it serves a specific segment of visitors that are actively engaging with a product, brand or marketing campaign,” said Aaron Kahlow, Managing Partner of BusinessOnLine. “Visitors driven to a site from a marketing activity are interested in hearing a company’s sales message and Performance Micro-Sites is the most cost-effective tool for businesses to capitalize on that interest and increase conversions.”