Jonathan Engineered Solutions Launches a New Website

JONATHAN ENGINEERED SOLUTIONS ELEVATES DAILY E-MAIL SALES INQUIRIES BY A FACTOR OF SIX AND SITE TRAFFIC BY 300 PERCENT WITH NEW BUSINESSONLINE WEBSITE

San Diego, CA – August 1, 2005

BusinessOnLine’s Five-Step Process for Manufacturing Websites Delivers Streamlined Navigation, Targeted Calls-to-Action, and Top-Level Search Engine Rankings.

BusinessOnLine (BOL), the leader in Internet marketing for manufacturers, announced today that Jonathan Engineered Solutions (JES), a leading provider of solutions for mechanical engineering applications has increased daily e-mail sales inquiries by a factor of six and elevated the number of daily site visitors by 300 percent. These results were achieved by implementing BOL's strategy for website and search engine optimization, a five-step process that delivers exponential results for manufacturing and BtoB companies.

In the first phase of the Five-Step Process for Manufacturing Websites, BOL and JES pinpointed the specific needs and goals of their visitors ­— highly technical engineers. With an understanding of user-behavior, the site was streamlined for more intuitive navigation, optimized for top search engine rankings, and targeted calls-to-action were created. Immediately, JES increased targeted traffic, improved visitor and customer loyalty and increased the volume of inbound e-mail sales inquiries. Previously, the JES website received more customer complaints than sales inquiries. Today, daily traffic to the site has tripled and it has become an important channel for generating sales.

“BusinessOnLine helped us define our Internet marketing strategy based on the expectations of customers and visitors, rather than what we perceived as valuable elements for the website,” said Tommy-Jo Galletti, director of marketing at the Irvine, CA-based JES. “Now, we possess a user-focused website that works as hard as we do to attract prospects and increase sales.”

After two previous attempts at building a lead generation website, JES selected BOL to provide a full range of Internet marketing services, including a targeted search engine optimization program and on-demand website tracking. The complete SEO strategy enabled JES to focus on a select group of keywords delivering the best conversion rates and driving the most qualified visitors to the site, added Galletti.

BusinessOnLine delivers a full range of tailored Internet marketing solutions that helps manufacturers plan, build and grow their Internet marketing and sales. In the last 10 years, hundreds of manufacturers have utilized BusinessOnLine’s expertise in strategy, design, search engine optimization and website tracking to fulfill their distinct online needs. Following the Five-Step Process for Manufacturing Websites, BusinessOnLine transforms websites to work sites that maximize return-on-investment. On average, BOL customers increase online conversion rates by 200 percent following the launch of a new BOL website.

“Jonathan Engineered Solutions is a great example of a company using our Five-Step Process to generate measurable results,” said Aaron Kahlow, VP of marketing for BusinessOnLine. “Manufacturing websites requires different elements than other businesses, and our expertise in the sector helps manufacturers find the quickest way to achieve ROI from their Internet marketing.”