User-Experience Session 2: Information Architecture: Get Your Blue Prints in Order

Information architecture is the most critical component of your site, yet it’s often overlooked. When done correctly, it enables users to navigate logically through a site, confidently find the information they seek, and accomplish their goals. Without defining a website's structure, hierarchy, and navigation, you cannot ensure a consistent user-experience, and run the risk of frustrating visitors, and ultimately, losing them for good.

Join us for session two of our complimentary webinar series as we discuss the dynamics of Information Architecture and provide best-practices and strategic tips to help set the foundation for a successful online presence.

Key Points of Interest:

• What is Information Architecture and Why is it Important?
• Define Objectives, Goals, and Existing Assets
• Elements of Information Architecture
• Correcting Critical Errors: Why User-Interface Testing is Essential
• Key Deliverables of Information Architecture
• Demonstrating the Business Value of This Critical Element in the Web Development Process

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