Social Media Marketing Session 3: Conversation vs. Conversion: Can We Really Track the Impact of Social Media?

As the excitement of Web 2.0 pushes more companies to develop a Social Media strategy of their own, marketers are faced with the challenge of providing answers to questions of measurement and results. Can we identify the impact that user-generated content has on our business? Are there ways to predict the success of these efforts? Yes.

Understanding what you’re really getting out of your Social Media strategy means tying it back to your business objectives. Join us for session three of our complimentary webinar series as we discuss the guidelines for participation, unique metrics, and the tools and technology that can help you PROVE success with Social Media.  

Key Points of Interest:

• Elements of Social Media: On-Page vs. Off-Page
• Newly Defined Metrics
• Sophisticated Tools to Help You Track the PR Value of Your Social Media Effots
• The Importance of Tying Metrics to Business Objectives

Register to receive this valuable webinar today.

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