The SEO Value of Social Media

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When

Dec 16, 2009

Duration

1 Hour

Social Media and SEO have never been more intertwined than they are today. Not only are social media elements like Tweets and reviews making their way into search results, but Google’s new social search is a clear indicator that social media’s effect on search is going to continue to grow in importance. By aligning your social media campaign with SEO best practices and your optimization strategy, you not only maximize the ROI of your social media program but you begin to set the foundation for future organic search success.

Join Ray “Catfish” Comstock as he discusses key tactics for integrating SEO and social media into a cohesive campaign that will produce results.

Key Points of Interest:

  • Leveraging Blog and User Generated Content
  • Link Acquisition with Social Media
  • Measurement of Social Media ROI
  • Using Social Media to Generate Brand Related Searches

About the Speakers

Ray ''Catfish'' Comstock, Senior Search Strategist

Ray "Catfish" Comstock is Senior Search Strategist at BusinessOnLine. Ray has more than 12 years in the search marketing industry, specializing exclusively in organic search engine optimization and social media strategy. He has presented at numerous industry conferences, including Search Engine Strategies (SES), PubCon and the Online Marketing Summit (OMS). He is also a contributing author to the BusinessOnLine SEO Blog – syndicated through WebPro News – and is quoted extensively in trade and business publications.

Registration

Location

Virtual Event