Searh Engine Strategies

When Mar 22, 2010 - Mar 26, 2010

Conference Details:

Come join us at SES NY and receive 20% off the price of a Conference Passport or a 1 day pass OR a free expo pass to attend the event. To receive your discount, you must enter the following priority code, 20BOL, on the payment page during online registration.

SES New York will be packed with 70+ sessions covering PPC management, keyword research, search engine optimization (SEO), social media, local, mobile, link building, duplicate content, video optimization and usability, while offering high-level strategy, keynotes, an exhibit floor, networking events and more.

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Session Information:

Date/Time: March 23, 2010; 3:30pm-4:30pm (EST)

Overview: Meaningful SEO Metrics: Going Beyond the Numbers - As knowledge of SEO practices moves from the offices of the optimizers to the board room, the standard metrics used by the practitioners of this former dark art are straining under the weight of the all powerful bottom line. The days when upper management was impressed by subtle changes in Page Rank have been replaced by questions of LTV and ROI. As more resources are being dedicated to creating the perfectly optimized and keyword rich landing page, C-level executives are demanding proof of the return they are receiving from these resources. This panel will discuss a myriad of ways to move beyond Page Rank, indexed pages or linked sites and into metrics that can make you a hero and, better still, get your budget increased to a respectable level.

Date/Time: March 25, 2010; 12:45pm-2:00pm (EST)

Overview: Enterprise Level SEO - This session with Senior Search Strategist at BusinessOnLine, Ray "Catfish" Comstock, is designed to meet the specific challenges of large enterprise organizations. Topics for discussion will include SEO tactics specific to large sites (sites with thousands, if not millions of pages), the challenges of educating key stakeholders in the organization including budgeting issues, and implementation hurdles common to large organizations including CMS issues and IT team challenges. This session will also include a proven model of organization for your enterprise level SEO campaign as well as a summary of key metrics that you should be measuring to drive ongoing SEO strategy. If you are the SEO point person for an enterprise level organization with a lot of moving parts, this session is for just of you!

Special: Complimentary SEO and PPC Labs

Come visit us at Booth #130 for a complimentary performance lab with a subject matter expert in SEO or PPC.  Take advantage of the information you’ve learned in conference sessions, and apply it to your current marketing initiatives. Think of this opportunity as “education meets practical application”!