Online Marketing Summit 2010

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When

Feb 22, 2010 - Feb 25, 2010

Duration

4 Days

Conference Details:

Online Marketing Summit, the premier educational event for marketing professionals, is coming to San Diego this February. Join your marketing peers as they share ideas, hear from expert practitioners, and learn best practices in the areas of: Social Media, Search, Email, Analytics, and more – in a completely vendor free environment! Register now and receive 25% off using discount code BOL.

Session Information:

Essentials of Website Usability
Date/Time: February 22, 2010; 12:30pm - 1:50pm
Speaker: Thanh Nguyen; Senior Usability Engineer, BusinessOnLine

Fundamentals of International SEO
Date/Time: February 23, 2010; 11:15am - 12:30pm
Speaker: Ray "Catfish" Comstock; Senior Search Strategist, BusinessOnLine
Speaker: David Lewallen; Senior International SEO Engineer, BusinessOnLine

How User Centered Design Can Increase Your Bottom Line
Date/Time: February 23, 2010; 3:45pm - 4:30pm
Speaker: Thanh Nguyen; Senior Usability Engineer, BusinessOnLine

Integrated Marketing Case Study
Date/Time: February 24, 2010; 10:00am - 11:15am
Speaker: Thad Kahlow; CEO, BusinessOnLine

Case Study: How to Use Facebook
Date/Time: February 24, 2010; 1:30pm - 2:45pm
Speaker: Michael Weisfeld; Senior Online Marketing Strategist, BusinessOnLine

Analytics for Search: ROI, Engagement & Attribution
Date/Time: February 25, 2010; 11:15am - 12:30pm
Speaker: Ray "Catfish" Comstock, Senior Search Strategist, BusinessOnLine

Online Marketing Performance Labs

For the first time ever, BusinessOnLine, will be offering complimentary Online Marketing Performance Labs for conference attendees. This is your chance to truly take advantage of the information you’ve learned in conference sessions, and apply it to your current marketing initiatives with help from industry experts. Think of this opportunity as “education meets practical application”!

With the help of top industry thought leaders representing companies like BusinessOnLine and other select partners, we can help you identify your most pressing online marketing questions, prioritize your efforts, and jumpstart your 2010 online marketing plan based on your goals and objectives. These 15-25 minute labs will focus on mission critical online marketing strategies and tactics, including; Usability, SEO, Social Media, Analytics, and everything in-between. The goal of each performance lab is to uncover any gaps and opportunities that exist in your current strategy, and provide you with a list of actionable items that you can get started on right away.

Registration for these complimentary Online Marketing Performance Labs opens on February 1, 2010. But be sure to REGISTER for OMS today to receive receive 25% off using discount code BOL.

About the Speakers

David Isaac Lewallen, Senior International SEO Engineer

David Isaac Lewallen is a Senior International SEO Engineer at BusinessOnLine. David specializes in link building strategies and implementation as well as on-page and international SEO. David has an educational background in international business and speaks English, French and Spanish. He has been mentored by world renowned SEOs and contributes to the BusinessOnLine SEO Blog. David also publishes a blog on international link building and regularly guest blogs throughout the industry.

Michael Weisfeld, Director of Social Media

Michael Weisfeld is Director of Social Media at BusinessOnLine. Michael is a seasoned business and technology analyst with vast experience directing custom integration projects for major consulting firms. Currently, his areas of expertise include Social Media, project management, SEO, internet and website strategy, and content management.

Ray ''Catfish'' Comstock, Senior Search Strategist

Ray "Catfish" Comstock is Senior Search Strategist at BusinessOnLine. Ray has more than 12 years in the search marketing industry, specializing exclusively in organic search engine optimization and social media strategy. He has presented at numerous industry conferences, including Search Engine Strategies (SES), PubCon and the Online Marketing Summit (OMS). He is also a contributing author to the BusinessOnLine SEO Blog – syndicated through WebPro News – and is quoted extensively in trade and business publications.

Thad Kahlow, CEO

Thad Kahlow is the CEO of BusinessOnLine. He is responsible for the entrepreneurial leadership of all BusinessOnLine operations where his energy and vision have helped propel the company into the online marketing spotlight. Under his direction, BusinessOnLine has become one of the nation’s leading online marketing agencies, successfully launching hundreds of solutions for clients including Cisco, Caterpillar, Chevron, Sony, NEC, Sybase, and Hasbro, to name a few. Over the years online marketing has evolved, and Thad has fueled the expansion of BusinessOnLine’s service offerings to match and address the resulting challenges that online marketers face.

Thad has successfully established Search Marketing (SEO and PPC), Social Media, User-Experience, and Analytics competencies at BOL. With more than ten years of experience in the online marketing industry, Thad has a deep and extensive knowledge of web strategy, online marketing strategy, web development, search engine marketing, and website usability. Thad is considered an authority on online marketing. He has presented at numerous industry and executive conferences including the DMA, HTMA, AMT and Online Marketing Summit, is published and quoted extensively in leading trade and business publications like iMedia, ERA and B2B Magazine, and was one of the original founding members of the SEMPO institute.

Thanh Nguyen, Senior Usability Engineer

Thanh Nguyen is Senior Usability Engineer at BusinessOnLine. She is an HFI certified expert in the field of human-computer interaction with an educational background in the areas of cognitive and computer science. Thanh is known for her expert execution of SEO-driven usability – a unique concept which utilizes her knowledge and expertise in usability, IA, and SEO, as well as her understanding of how to tie business results into these practices.