DMA 09 Conference & Exhibition

When Oct 17, 2009 - Oct 22, 2009

Conference Details

DMA09 is the largest gathering of direct marketing professionals, and will be hosted in San Diego. DMA09 will feature more than 150 educational sessions, plus roundtables, case studies, white papers, and research reports. DMA09's exhibit hall will feature more than 500 exhibiting companies covering all aspects of marketing and advertising.

Usability Session & Labs

Session Date/Time: October 19, 2009; 11:15am-3pm (PST)

Overview: Thanh Nguyen will deliver 2 information-packed sessions on website usability and the user-experience. This is an overview session which will help define user-experience and demonstrate how the user’s perspective should be taken into account when developing all the components of your site – from navigation, to image placement and calls-to-action. She will discuss the Top 10 elements affecting users’ website experience and conversions, and provide useful information on best-practices, minimum standards, and learned conventions in website usability. The session will conclude with a real world example. Thanh will select someone in the audience and perform a real-time usability assessment on their site.

Labs: If you weren’t selected, you can still sit down with an expert for a 15-minute lab. These individual sessions are designed to give you 1-on-1 time with a subject matter expert to discuss your individual website usability issues and provide you with a better understanding of the items which have the biggest impact on your ROI, as well as instructions on how best to improve these efforts. Labs run from 9:30AM, 5:30 PM, and are available by appointment only.

The number of participants is limited to 100, so sign up now as this session books up quickly.

Social Media Labs

These 15-minute sessions are designed to give 1:1 time with a subject matter expert to discuss your individual social media situation and ask questions about strategy and measurement. Our Social Media Labs review:

• On-site activity: sharing features, blogs, digital assets, and participation
• Off-site activity: Facebook, Twitter, LinkedIn, and YouTube
• Integration between platforms and activities
• The Social Media Broadcast System
• The importance of monitoring and measurement

Labs run from 9:30 a.m. until 5:30 p.m., Tuesday, October 20, and are available by appointment only.