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Contributed Articles

Online Marketing

March 7, 2016

BusinessOnline Goes Coast to Coast and Acquires UpWord Search Marketing of Boston, MA

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Online Marketing

September 29, 2015

ValleyCrest

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April 16, 2015

Case Study: Closing The Loop

Connecting digital marketing data and offline sales data to get true ROI with this cost-effective approach to Customer Intelligence....
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April 4, 2014

ON DEMAND: B2B Display Advertising – How to Reach and Impact Prospects Anywhere Along the Buyer’s Journey

This webinar explores the how to’s of developing a comprehensive, full-funnel online advertising strategy: understanding key objectives of each stage of the funnel, pinning down the right metrics, and determining which tactics will be...
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February 28, 2014

E-BOOK: The Company Buying Journey

The New Approach to B2B Digital Marketing – The Company Buying Journey. The Company Buying Journey (the CBJ) focuses on a company as the customer rather than an Individual. This new approach will help you...
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February 28, 2014

Data-driven B2B Lead Generation

How to Create a Data-Driven Lead Generation Approach That Delivers Revenue. Advances in B2B lead generation have taken form in a new data-driven approach, leaving the funnel-like process behind. This White Paper takes a look...
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November 6, 2013

SLIDE DECK on Big Data: How to gather, analyze & react to drive Marketing ROI

Combine the science and art of big data. Topics covered include: closing the loop and tracking awareness, engagement measuring, conversions to sale, deep-channel optimization, which data to use for customer segmentation, personalized messaging, and...
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October 7, 2013

How to Survive 100% Keyword (Not Provided)

Ray "Catfish" Comstock of BusinessOnline and Mitul Gandhi of seoClarity give their point of view and recommendations for handling your SEO when google has nearly 100$% of search in SSL and term (not provided) is...