As US tech companies become more powerful and dominate worldwide internet and mobile phone use, the European Union (among others) has been anxious over how smaller companies will be able to operate in an arena so heavily controlled.
BusinessOnline recently announced the promotion of Matt Lee to President, after serving as Senior Vice President for the 6 years prior. Matt originally came to BOL with a technology and engineering background, and has been instrumental in making analytics and data-driven marketing a focal point of BOL’s offerings. Shortly after his promotion, the BOL marketing team had the opportunity to sit down with Matt and ask him about his new role, how marketing agencies have evolved, and what recent marketing trends he’s observed.
There are plenty of digital agencies these days that claim they’re different than the rest, and it can be difficult for clients to identify those that really have the expertise and talent to help them achieve their goals and objectives.